You only get one shot at a first impression. Crafting your company’s look helps it stand out against the crowd, capture your customer’s attention, and tell your personal brand story – all without saying a word. However, finding a graphic design team that takes the time to understand your company can be difficult. At beMarketing, we know exactly how important it is to capture the story behind the company and translate it into powerful, impactful graphics for your business design.
Fresh, Exciting Layouts that Break the Mold
Grid-based layouts are a dime a dozen. Modern web designers embrace unconventional and asymmetrical approaches, defying expectations and grabbing attention. This requires designers to think outside the box to control the viewer’s eye while creating a sense of discovery and intrigue.
Embrace a Richer Color Palette
Modern design needs to move beyond basic color schemes. Explore deeper, richer versions of familiar hues – think crimson instead of red or sapphire instead of blue. This trend injects a touch of luxury and sophistication into your brand image, particularly appealing to younger demographics and mobile device users.
Minimalism: Less is More
Minimalist, clean graphic design ideas are a powerful force. By stripping away unnecessary elements and focusing on clean lines, clear fonts, and a limited color palette, you get a modern and sophisticated aesthetic. This perfectly showcases your brand colors and core message without visual clutter.
Duotone Graphics: A Bold Statement
Duotone graphics are making a comeback, and Spotify’s website is a prime example. This creates a striking visual statement that grabs attention without overwhelming viewers. It’s a budget-friendly way to add visual interest.
Get Creative with Typography
Business designs don’t need to be boring. Letters with geometric patterns or a completely custom font that reflects your brand’s unique personality are all doable – so long as the font chosen is an accurate reflection of your brand. Spa services can use sweeping, curly letters, while a technology company would want to use sharp corners and geometrical shapes. Pushing the boundaries of typography helps you stand out from the crowd and leave a lasting impression.
Pops of Color to Keep Readers Engaged
Colored fonts are a playful trend that’s here to stay. Just look at the iconic Google logo for a prime example. Colored fonts add a touch of whimsy and vibrancy to your brand image, making it stand out and resonate with a younger audience.
Authentic Storytelling
Stock images have lost their appeal due to overuse. Modern graphic design ideas emphasize the importance of natural photos. These authentic visuals connect with viewers on a personal level, showcasing the human element of your brand and fostering trust.
Embrace the Power of Negative Space
Messy, cluttered looks are never what you want to portray for your business. Negative space (the blank areas in a design) gives the feeling of a clean, controlled look. The white space creates the balance. Use negative space strategically to enhance your brand message.
Storytelling Through Visuals
Images that tell a story are more engaging and memorable. FedEx, with its hidden arrow, is an excellent example of this, along with Amazon’s smile arrow – both of which use arrows to represent their delivery services. Images with depth spark curiosity and invite viewers to delve deeper.
Cinemagraphs & GIFs
Eye-catching GIFs and cinematography (images with subtle movement) are perfect for grabbing attention without weighing down your web pages. Their compact size and engaging nature make them ideal for social media and online marketing efforts. Just be careful not to overdo it, or you’ll end up looking cluttered.
Choosing the Right Graphic Design for Your Brand
With so many trends to explore, the key is to identify which elements best align with your brand identity and target audience. beMarketing’s award-winning graphic design team will help you navigate these trends, pick the ones that work best for you, and create a visual language that resonates with your customers and propels your business forward.
Contact beMarketing today to learn more about our graphic design services. We’ll work with you to understand your brand goals and craft a personalized design strategy to set you apart from the competition.
