Your Customers Are Asking ChatGPT About You. Google Finally Made That Traffic Measurable.
On May 13, 2026, Google Analytics added a new default channel called “AI Assistant” to GA4. Traffic from ChatGPT, Gemini, and Claude now shows up as its own line in your reports, separated from generic referral traffic for the first time. This is the kind of update that sounds technical and easy to ignore. It’s […]