If you run a local home services business—plumbing, HVAC, landscaping, roofing, or electrical—you’ve probably heard about the importance of being “searchable.” But with AI transforming how people search, the old rules of SEO aren’t enough anymore.
To truly stand out online today, you need to understand three important strategies: SEO (Search Engine Optimization), GEO (Local SEO), and AEO (Answer Engine Optimization). Here’s what each means—and how to use them together to help customers find and choose your business.
What is SEO? (Search Engine Optimization)
SEO is the foundation. It’s the practice of optimizing your website so that search engines like Google rank it higher. That includes using the right keywords, publishing helpful content, and making sure your website loads fast and works on mobile devices.
If someone types “best HVAC repair in [your city],” a well-optimized website increases your chances of appearing at the top of the search results.
What is GEO? (Geotargeted SEO)
GEO refers to location-based search optimization. It helps your business show up in local results—especially on Google Maps and “near me” searches.
Strategies that help:
- Claim and optimize your Google Business Profile.
- Use local keywords like neighborhood names or zip codes.
- Gather reviews that mention your service and location.
- Add location-specific service pages to your website.
For example, instead of just targeting “lawn care services,” go with “residential lawn care in Silver Lake” or “Pasadena weekly lawn maintenance.”
What is AEO? (Answer Engine Optimization)
AEO is all about optimizing your content for AI-driven tools like ChatGPT, Google’s AI-generated results (SGE), Siri, Alexa, and Bing Copilot. These platforms don’t just give search links—they give direct answers.
To be included in those answers:
- Create short, clear answers to common customer questions.
- Add structured data (schema markup) to your site so AI can understand your content.
- Keep your brand consistently mentioned across reputable online sources.
- Use simple, conversational language with clear benefits and local relevance.
How to Combine SEO, GEO, and AEO for Better Discoverability
- Create Localized, Helpful Content
Write blog posts and service pages that answer real customer questions and include specific locations you serve. - Optimize for Voice and AI Search
Use FAQs and brief, clear sentences that sound natural when read aloud. Many users are now searching through voice or conversational AI. - Be Consistent Across the Web
Make sure your name, address, and phone number (NAP) are consistent on every listing and directory. - Encourage Local Reviews and Mentions
Reviews that include specific services and locations help with both GEO and AEO rankings. Local press, community sponsorships, and backlinks from trusted sites build your authority.
Why Work with beMarketing?
Navigating SEO, GEO, and AEO isn’t just about using the right tools—it’s about having the right strategy. That’s where beMarketing comes in.
We specialize in helping home services companies like yours rise above the noise. From optimizing your local presence to building content that AI platforms trust, our team knows how to get you discovered—whether your customers are searching on Google, asking Alexa, or using the latest AI chatbots.
Let us take the guesswork out of your digital visibility. Contact beMarketing today and let’s build a smarter, more discoverable marketing strategy that puts your business in front of the right people at the right time.