2 Hour Glass: How Meta Video Ads Generated 254 Leads for 2 Hour Glass in 30 Days
Introduction
For homeowners, the cost and hassle of full window replacement can be a significant burden. 2 Hour Glass provides a specialized alternative, helping property owners repair and extend the life of their existing windows at a fraction of the cost. While their value proposition is clear and compelling, the business lacked a reliable, repeatable system to reach the right homeowners at the right time.
By pairing precise audience targeting with professionally produced video content, we helped the company scale from zero paid advertising to nearly $20,000 in revenue in just 30 days.
Challenge
The home improvement and repair landscape is highly competitive, often dominated by large replacement companies with massive marketing budgets. Before partnering with beMarketing, 2 Hour Glass had no paid advertising presence on Facebook. Lead flow was driven primarily by word-of-mouth and inconsistent online inquiries, making it difficult to forecast or sustain monthly growth.
Beyond the strategic need for visibility, there was an immediate technical hurdle: the owner had lost access to the company’s Facebook page. This meant that before any growth could occur, a recovery phase was required to restore the digital foundation of the brand. We stepped in to resolve the access issues and moved quickly to build a campaign designed to generate high-quality leads from day one.
Strategy
The updated advertising approach for 2 Hour Glass focused on three core pillars:
1. Direct Response Architecture: Rather than investing in long-term brand awareness plays that offer delayed returns, the entire campaign was engineered for direct response. Every ad was built with a singular focus: driving a measurable action, specifically a form submission or a direct phone call. This ensured that every dollar of ad spend was working toward a tangible business outcome.
2. High-Impact Video Content: Video became the centerpiece of the strategy and the primary driver of credibility. We produced and edited short-form video ads that walked homeowners through the actual window repair process. By showcasing the technical expertise and the cost-saving benefits of repair versus replacement, these videos positioned 2 Hour Glass as the smarter choice. This high-quality creative allowed the brand to stand out in a market where many competitors rely on static or low-production imagery.
3. Continuous Performance Optimization: To maximize the efficiency of the $3,400 monthly ad spend, beMarketing implemented a strategy of aggressive monitoring and reallocation. By identifying which creative assets and audience segments were driving the most qualified leads in real-time, we shifted budget toward the highest-performing video campaigns. This data-driven approach ensured the campaign remained optimized for conversion rather than just vanity metrics.
Results
By prioritizing direct-response video and precise targeting, 2 Hour Glass experienced a dramatic surge in visibility and lead volume within the first month of the campaign.
Massive Reach and Visibility
The campaign successfully introduced 2 Hour Glass to a vast audience of local homeowners, establishing an immediate market presence.
- 209,003 total impressions
- 73,659 total reach
- High distribution within Meta feeds, driven by strong engagement with video creative.
High-Volume Lead Generation
The strategy of using video to educate and convert resulted in a significant volume of qualified inquiries across multiple channels.
- 254 total leads generated in one month
- 144 website leads
- 70 calls placed directly from the ads
- 40 additional website leads from secondary campaigns
Proven ROI and Revenue Growth
Most importantly, the campaign translated digital engagement into actual business revenue and profit.
- 81 leads turned into quoted jobs
- 26 jobs successfully closed
- $19,800+ in revenue generated (Nearly $20,000)
- $11,300+ in profit after ad spend
- 3.34 to 1 Return on Ad Spend (ROAS)
Conclusion
By shifting toward an outcome-driven Meta Ads strategy, 2 Hour Glass was able to build a profitable lead-generation engine from the ground up in just 30 days. The combination of professional video storytelling and a focused bidding strategy allowed the company to bypass the uncertainty of word-of-mouth marketing and take control of its growth.
The results demonstrate that when creative quality meets technical precision, even niche service providers can achieve a dominant digital presence. 2 Hour Glass now possesses a proven, scalable framework that can be leveraged month over month to drive consistent revenue and market share.