Negotiation Tactics in Media Buying
When it comes to media buying, your success hinges on the art of negotiation. Whether you’re just starting to learn how to become a media buyer or already knee-deep in the world of advertising, your negotiation skills can make a big impact on the campaigns you run. There are a lot of media opportunities all […]
Google’s August 2024 Core Update: What You Need to Know
Google’s latest algorithm change, the August 2024 core update, has officially been announced, introducing several changes that could impact your website’s SEO and SERPs. This update is designed to prioritize high-quality content over material created solely for SEO. As these changes take effect, businesses need to understand how their marketing strategies might be affected. Core […]
The Basics of Google Ads: A Step-by-Step Guide
Google is the number 1 search engine in the world – and the right ads are the perfect way to reach your target audience. Digital advertising isn’t a luxury anymore—it’s a must, especially if you’re a new company trying to fill your sales funnel. But where do you start? What goals should you set (beyond […]
beMarketing named to Philly Fast 50 list for the FOURTH time!
We’ve done it again! For the fourth year, beMarketing has been named to the Philadelphia Business Journal’s prestigious Philly Fast 50 list. This incredible achievement is a testament to our team’s dedication, our clients’ trust, and our relentless commitment to delivering exceptional results. Being recognized as one of the fastest-growing companies in the Greater Philadelphia […]
beMarketing Shortlisted for 5 US Search Awards!
We’re thrilled to announce that beMarketing has once again been shortlisted for multiple categories in the prestigious US Search Awards! This marks our fifth consecutive year of being recognized for our exceptional search marketing campaigns. Out of the six categories we entered, we’re proud to share that we’ve made the shortlist for an impressive five: […]
Ethical Considerations for the Use of AI in Marketing
AI is all the buzz in marketing today. Marketers’ use of AI tools has skyrocketed since ChatGPT hit the market. And it didn’t take long for the lawsuits to follow. So far, the lawsuits have mainly consisted of copyright infringement against the larger AI companies – Midjourney, OpenAI, Perplexity, and the like. However, there have […]
Driving Sales With Targeted Blog Content
You know that turning out blogs regularly helps increase your rankings on search engines, but why is Google interested in making sure organizations put out content? Google is trying to make sure your website is one thing: useful. And one of the most effective sales tactics to do that is with targeted blog content. By […]
Understanding Consumer Behavior & the Psychology of Promotions
Consumer psychology is a potent force shaping purchasing decisions. Promotional marketing taps into the fascinating world of the science behind consumers’ decisions using insights, studies, and marketing psychology to influence buying decisions. Marketers can develop campaigns that resonate with customers and yield optimal results by understanding the factors that compel consumers to act. The Science […]
Mobile-First Design: Prioritizing the User Experience for Mobile Users
If you’re like most people, you’re spending the majority of your screen time on a mobile device, whether it’s browsing social media, researching products, or making purchases. In fact, mobile devices now account for almost 60% of all web traffic globally. That means if your website isn’t optimized for the small screen, you’re missing out […]