How to Use Facebook Advertising to Transform Your Business
Feeling like your marketing efforts are stuck in a one-horse town? Reaching your target audience, connecting with your people, and generating brand awareness requires a multi-pronged approach. You have to understand who you’re talking to and how to sell to them – and that isn’t always easy. That’s why understanding Facebook Ad types and advertising […]
How to Strategically Use Color in Website Design
Minimalist, clear website design ideas with a lot of white space and flat, monochrome colors are becoming a thing of the past. But we don’t want to go so far as the glitchy color explosions from the early 2000s either! Today’s website designs are a combination of fun and color while maintaining a modern look […]
How to Use Keywords in Your Content for Maximum SEO Impact
The algorithm gods have spoken – and keywords are still one of the key factors for ranking on search results. With almost 2 billion websites vying for user clicks, how do you rise above the noise and establish your brand as a respected, trustworthy leader? As we delve into the world of content keywords and […]
Is Blogging Still Effective in 2024?
It seems like everyone and their sister has a blog today. There are blogs about cooking, makeup, pets, and travel. You can even find blogs that discuss which wines will go best with your dog’s breed (and I should know, I wrote some of them!) With all the competition, it leaves many organizations wondering – […]
Graphic Design Ideas to Make Your Business Stand Out
You only get one shot at a first impression. Crafting your company’s look helps it stand out against the crowd, capture your customer’s attention, and tell your personal brand story – all without saying a word. However, finding a graphic design team that takes the time to understand your company can be difficult. At beMarketing, […]
6 Tips to Maximize Local Video SEO
Today’s customers have shorter attention spans than ever before. Strategically crafted videos aren’t just great for grabbing eyeballs – they’re also a powerful tool for local SEO. In fact, video results are 50 times more likely to be ranked organically than text-based results on Google. That’s an incredible value! By optimizing your videos for local […]
The Ultimate Guide to Short-Form Video Content
Forget lengthy explainer videos and endless product demonstrations. Today’s social media marketing services and the resulting content is short, sweet, and engaging. Enter the realm of short-form video content, the bite-sized king (or queen) taking platforms like TikTok and Instagram Reels by storm. With attention spans shrinking faster than your patience when waiting in line […]
Hyper-Personalized Marketing: How to Do It Right
Remember the good ol’ days of online marketing? You know, the era of generic banner ads and “one-size-fits-all” email blasts? While those tactics might have given you positive results in the past, today’s consumers are looking for a more personalized marketing experience. They expect brands to understand their needs, preferences, and buying processes. Enter the […]
The Advantages and Disadvantages of Using AI in Marketing
Remember that scene in Terminator where Arnold Schwarzenegger utters the iconic line, “Come with me if you want to live”? Well, today’s generative AI may be more JARVIS than Terminator, but it is here to stay. Since ChatGPT came on the scene in 2022, AI has begun to alter the way we approach customer engagement […]