Home services professionals face stiff competition in today’s market, with multiple professionals vying for customers. Standing out from the crowd can feel like an impossible task, especially considering evolving preferences and search habits of consumers for home repair and remodeling services. Home service companies must adapt their marketing strategies to capture the attention of today’s discerning clientele.
At beMarketing, we help you develop the best marketing strategies to reach your target audience, build brand awareness, and, ultimately, grow your business.
When homeowners are looking for any service for their homes, the first place they go is the internet. Practically everyone uses location strategies to look, searching for phrases like “plumbers near me.” beMarketing promotes your website’s search engine optimization (SEO) using location strategies, so you’ll be the one they find.
There’s a general rule of thumb that the more clicks it takes a user to find the information they want, the less likely they are to bother with it. Your website should be professional, easy to navigate, and mobile-friendly. It should also clearly communicate your services and give visitors a way to reach you – preferably more than one. Include high-quality images and videos that showcase your work, as well as customer testimonials and reviews.
Online reviews are incredibly valuable to any business. One survey found that 88% of consumers trust the reviews they find online just as much as they trust word-of-mouth recommendations. The more positive reviews you have, the more business you’ll get. Encourage customers to leave reviews on social media, post a QR code in your window, and most importantly, ask! Happy customers are more than willing to tell people!
With beMarketing, we work to promote your business, and that includes getting reviews and responding to them online. The responses are essential to your business because it lets potential customers know you’re paying attention and listening to customer feedback.
One of the best marketing strategies for a high ROI is email marketing. Beating the competition is about getting in first and staying in close contact with customers. Email is an easy, inexpensive, and effective way to stay in touch and keep customers informed about your services.
Engage on Social Media
In addition to your website, you should also have a presence on social media platforms. Social is a great way to engage with customers, share work, and build brand awareness. At beMarketing, we offer several social media services, including content creation and reputation management. We schedule posts, manage images, promotions, and giveaways, and respond to comments and feedback, so you don’t have to.
Be Seen With beMarketing
These marketing tips are just the “tip” of the iceberg. Each topic we’ve touched on here could be an entire post on its own. If you’d rather do your job instead of becoming a marketing expert, you’re in the right place. Marketing’s our job; it’s all we do. We bring our years of experience and expertise to your businesses, handling the promoting, emails, and social media you don’t have time for. Reach out and take advantage of our in-depth understanding of home services marketing. Call us at (484) 261-1149.