Position Summary
The Public Relations Coordinator works with the Director of Communications to develop and implement the PR strategy for beMarketing clients. Under leadership supervision, and in collaboration with stakeholders, this position enacts the use of various communications strategies for our clients to generate earned media placements.
Essential Duties and Responsibilities
- Develop and manage the execution of Public Relations plans for beMarketing clients.
- Create pitches that capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise.
- Write, develop and manage approvals for news releases, media advisories, fact sheets, and related media materials.
- Actively manage professional relationships with local, regional and National media that will benefit our clients and company as a whole.
- Develop and manage an annual public relations plan for beMarketing, which includes a focus on developing market awareness for CEO and Founder of beMarketing, Brandon Rost.
- Research and integrate industry news, trends and compelling angles into Public Relations programs.
- Develop content for posting on client’s social media channels.
- Edits, proofreads and advances different types of content for beMarketing clients as needed.
- Ensures brand consistency throughout all content published for clients.
- Ensures compliance with law (e.g. copyright and data protection).
- Performs all tasks and duties in an efficient and safe manner.
- Performs other related duties as assigned or as necessary. Remains flexible and adaptable in work schedules and work assignments as defined by departmental and organizational needs.
- Represents beMarketing in a manner that conveys professionalism, confidentiality, courtesy, fairness, personal integrity, and respect for others.