Position Summary
The Social Media Specialist leads the strategic storytelling and engagement plans for social media clients at beMarketing. This position works alongside the content creators and digital marketing teams to produce customized social media calendars, analytics reports, paid social advertising opportunities, and strategy documents for each social media client. This position will develop and lead social processes within the organization.
Essential Duties and Responsibilities
- Manages the social media presence for all beMarketing clients through the agency
- Responsible for comprehensive content strategic direction and development
- Guide the development and implementation of social media strategies across all clients social channels
- Collaborate with program/product owners to plan and source content
- Develop and maintain a consistent tone and voice per client, per channel
- Develop and deliver a strategy document for team members to keep up to date for each social client
- Participate in client meetings when needed to identify and opportunities and drive social strategy
- Evaluate, prioritize, and predict clients’ needs and have a clear understanding of what success means to them
- Create and manage workflows and processes to ensure positive social media growth for clients
- Collaborate with team members to adjust social strategy according to KPI pacing
- Oversee all reporting and social analytics to ensure all strategies and tactics are tracking against goals and KPIs
- Ensure reputation management for clients social channels is done on a consistent basis
- Maintains and develops social media staff by selecting, orienting, and training employees
- Lead editorial planning and content development for key themes of our social media content strategy
- Keeps current with industry best practices
- Performs all tasks and duties in an efficient and safe manner
- Performs other related duties as assigned or as necessary
- Remains flexible and adaptable in work schedules and work assignments as defined by departmental and organizational needs
- Represents beMarketing in a manner that conveys professionalism, confidentiality, courtesy, fairness, personal integrity, and respect for others.
- Proficiency in using and discussing social media tools including Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, TikTok, and more
- Understanding of current and emerging best practices for different social media platforms
- Excellent verbal and written communication skills
- High degree of accuracy and attention to detail
- Ability to prioritize tasks and meet deadlines
- Excellent time management & planning skills
- Excellent organizational skills
- Ability to multi-task
- Ability to work in a fast-paced environment
- Solid understanding of digital content, communication and marketing principles
Education and/or Experience
- 4-year degree
- Proven experience in social media marketing with minimum of 3+ years’ experience
- Proven experience leading strategy and strategy creation
- Experience with social media analytics and reporting
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Paid time off
- Hybrid work schedule