THE PROBLEM
In 2014 AMS Cardiology came to beMarketing with the challenge that they did not have consistent presence on the internet. Additionally, they were looking to gain more traction for their four locations and attract new patients to their offices.
SEO
After doing some research it was evident that their online presence was lacking. They had an old website that was not mobile responsive, each location had irregular NAPW (name, address, phone, website) content across the Internet, and it was nearly impossible to find them through Google searches.
MOBILE OPTIMIZATION
Initially, we set up their mobile responsive website that had keyword-rich content on it for search engine optimization. Next, we began providing consistent content across the various social media channels for AMS Cardiology. The content we put together included 40% information about their offices, doctors, and services, 40% about making them experts in the industry for their geographic region, and 20% semi-personal sparking engagement.
THE RESULTS
The results of this campaign have been two-fold. beMarketing has generated numerous new patients for AMS Cardiology that have come from internet referrals/inquiries. We have developed an online presence that allows them to be found in relatively every search keyword in their patient locations. And finally, we have established AMS Cardiology in the proper online position with the latest advertising methods to continue growing their patients at each practice location.
