How beMarketing Helped Bakers Centre Laundry Spin Up Success
Bakers Centre Laundry is a 24-hour self-serve laundromat and laundry service in North Philadelphia. They provide high-quality, efficient services to the local community, but the competition here is fierce, and making a name for yourself in this space can be a challenge for any company. That was the reality Bakers Centre Laundry faced before partnering with beMarketing. Fortunately, we have a knack for helping local businesses shine.
The Challenge
Bakers Centre Laundry needed a way to cut through the noise of the city and attract new customers within their immediate vicinity. They were particularly interested in reaching lower-income residents who lived within a 2-mile radius and relied on laundromat services – their ideal target audience. However, they had yet to see results with their traditional marketing methods.
The Solution
At beMarketing, we knew a one-size-fits-all approach wouldn’t do. Instead, we sat down with Bakers Centre Laundry and worked with them to design a focused Google Ads campaign, specifically targeted to reach their ideal customer.
Location, Location, Location: Using geofencing, we targeted the campaign to a 2-mile radius around Bakers Centre Laundry. This ensured their ads reached the exact demographic most likely to use the company’s services.
Income Targeting: Understanding the target audience’s financial situation, our team used income-based targeting to ensure the ads were directed to and resonated with residents looking for budget-friendly solutions.
Awareness and Foot Traffic Focus: The campaign also prioritized brand awareness, with the ultimate goal of driving foot traffic to the laundromat. Eye-catching visuals from our graphic design team and clear messaging from communications put the focus on convenience and affordability.
RESULTS
Click Through Rate (CTR): 15.48%
Out of those impressions, 178 users clicked on the ad, demonstrating a genuine interest in Bakers Centre Laundry’s offerings.
Cost Per Click (CPC): $2.79
We attracted new customers at a cost-effective rate.
Cost Per Lead (CPL): $23.81
Most importantly, the campaign’s CPL demonstrated that we could generate leads for Bakers Centre Laundry at a sustainable price point.
CONCLUSION
The Google Ads campaign developed by Bakers Centre Laundry in partnership with the beMarketing team was a resounding success. By implementing targeted strategies and leveraging our digital marketing expertise, we helped Bakers Centre Laundry achieve its goals of increased brand awareness, boosted foot traffic, and ultimately, becoming a thriving local business.
