THE CLIENT
First State surgeons operate at Christiana, Wilmington, Bayhealth Medical Center, Jennersville Regional Hospital, Eden Hill Medical Center, Dover Surgicenter, and the First State Surgery Center. The doctors are available to all the local emergency and urgent care centers for consultation and treatment.
They also serve as the primary team physicians for over 20 high schools, Goldey-Beacom College, Wilmington University, and many local recreational and competitive leagues.
Testimonial
“We value our partnership with beMarketing. Their expertise and knowledge in marketing through social media has helped our company grow an audience base that we didn’t have before.”
THE CHALLENGE
First State Orthopaedics turned to beMarketing to help grow their social presence, specifically on their Facebook page. The page had hit a plateau of followers and engagement. After strategizing various ways to increase their following and boost engagement, we decided to do a summer themed giveaway of FSO swag, including a beach wagon. It was a two week long campaign encouraging their audience to “like” and “share” the post for a chance to win! The campaign performed well beyond our expectations, and we continued to push out raffles on a monthly basis to continue to build upon the audience. We saw impressive results on their organic posts since.
They also serve as the primary team physicians for over 20 high schools, Goldey-Beacom College, Wilmington University, and many local recreational and competitive leagues.
RESULTS
The First State Orthopaedics raffle campaign resulted in 37 organic page likes in just one day. During the two-week campaign, they had an increase of 132 page likes. Their Facebook followers went from 1906 to 2,038 by the end of the month.
