Frank’s AC Generates $56,292 in HVAC Revenue with Google Local Services Ads
Introduction
Frank’s AC is a family-owned Central Florida HVAC company serving homeowners from its base in Saint Cloud. Its air-conditioning services include AC repair, emergency service, maintenance, system replacement, ductless systems, thermostats, and indoor-air-quality solutions.
The company wanted Google Local Services Ads to produce a steady flow of relevant HVAC opportunities from homeowners within its service area.
The project was not only about generating more calls. Frank’s AC needed to know whether those calls were turning into appointments, completed visits, sales opportunities, and revenue.
From April 1 through June 30, 2026, we managed all GLSA activity for the HVAC category. During that period, the campaign generated 50 leads and $56,292 in attributed marketing revenue from an advertising cost of $1,787.
Compared with the prior reporting period, revenue increased by 66%, lead volume increased by 72%, and cost per lead fell by 43%.
Challenge
Google Local Services Ads can put an HVAC company in front of homeowners at an important moment: when they are actively looking for help and are ready to make a phone call.
That makes the channel valuable, but also demanding.
A broad campaign can spend money on the wrong service types or locations. A campaign focused only on cheap leads can create phone activity without producing worthwhile appointments. And a report that stops at lead volume cannot show what happened after the phone rang.
Our challenge was to manage the complete GLSA process while keeping the campaign focused specifically on HVAC services.
We needed to increase lead volume, control the cost of acquiring each lead, and connect advertising activity with operational results inside the business. That meant following each stage from lead to booking, from booking to ran job, and from the appointment to recorded revenue.
Solutions
A revenue-focused Google Local Services Ads strategy for HVAC leads
We managed the campaign as an ongoing performance channel rather than a one-time setup.
First, we kept the GLSA account focused on relevant HVAC service categories. This helped reduce the risk of spending budget on calls that did not match the company’s core air-conditioning services.
We reviewed geographic targeting and service-area settings so ads were positioned to reach homeowners within Frank’s AC’s operating territory. Spending was monitored throughout the campaign to maintain a useful flow of leads without unnecessarily increasing the budget.
Lead quality was also part of the management process. Calls were reviewed and categorized, and leads that appeared invalid or unrelated were handled through the appropriate GLSA review and dispute process.
Most importantly, campaign reporting went beyond Google’s lead total. We tracked booked jobs, ran jobs, sold jobs, cost per ran job, attributed marketing revenue, and potential revenue.
That gave Frank’s AC a practical view of what the campaign was contributing and where the sales process still had room to improve.
Results
1. Marketing revenue increased by 66%
The campaign produced $56,292 in attributed marketing revenue, an increase of $22,305 compared with the previous period.
Potential revenue reached $57,050, up $23,063, or 68%.
This revenue growth came while total GLSA advertising cost remained almost flat.
2. $31.50 in attributed revenue for every $1 spent
Frank’s AC spent $1,787 on Google Local Services Ads during the reporting period.
Based on the $56,292 in attributed revenue recorded in the dashboard, the campaign produced a 31.5x revenue-to-spend ratio.
In practical terms, that means approximately $31.50 in attributed marketing revenue was recorded for every advertising dollar spent.
The total campaign cost was $37 lower than in the comparison period, a decrease of 2%.
3. Lead volume grew from 29 to 50
The GLSA campaign generated 50 HVAC leads, compared with 29 in the prior period.
That was an increase of 21 leads, or 72%.
This growth is particularly useful because it did not depend on a larger advertising budget. The campaign generated substantially more opportunities while spending slightly less.
4. Cost per lead dropped by 43%
The average cost per GLSA lead fell to $36, down by approximately $27 from the previous period.
This 43% reduction gave Frank’s AC a larger pool of HVAC opportunities from roughly the same level of investment.
Lower cost per lead was not treated as the only measure of success, but it created a strong foundation for the rest of the funnel.
5. Booked and ran jobs both increased
Of the 50 leads, 28 became booked jobs, an increase of 17%.
The campaign also produced 20 ran jobs, up 11%. The cost per ran job fell to $89, a 12% improvement over the comparison period.
The dashboard reported seven sold jobs, down by three. That result identifies the clearest next area for work.
The advertising channel succeeded in creating more leads, more bookings, more completed appointments, and higher attributed revenue. Improving the closing and follow-up process could help Frank’s AC capture more value from the opportunities already being generated.
Conclusion
This campaign produced a strong combination of growth and efficiency.
Frank’s AC received 50 HVAC leads at an average cost of $36, booked 28 jobs, completed 20 appointments, and recorded $56,292 in attributed marketing revenue. At the same time, advertising spend was slightly lower than in the previous period.
We are especially pleased that the reporting created a clear connection between digital advertising and business outcomes. It showed where the campaign was working and where the next improvement should happen.
The lead-generation side became more efficient. The next phase is to help more of those booked and completed appointments move through the final stages of the sales process.
This is the kind of Google Local Services Ads project we value: one where the results can be discussed openly, measured beyond surface-level metrics, and used to make better decisions. We welcome similar HVAC, air-conditioning, and home-service advertising projects from companies that need a clearer view of how their marketing budget turns into calls, appointments, and revenue.