YOUR MARKETING DEPARTMENT
beMarketing partnered with Gary Barbera, from Barbera’s on the Boulevard, to increase brand awareness for his charitable organization, BarberaCares. Our team of experts work closely with Barbera’s leadership team to help BarberaCares and Barbera’s on the Boulevard gain a better presence within the Philadelphia area through our Website Management, Reputation Management and Search Engine Optimization services.
OUR STRATEGY
SEO Efforts
The Jeep Gladiator Truck made its debut in November 2018 and arrived at dealerships in Spring 2019. In order to increase sales for Barbera’s Autoland and bring awareness about Jeep Gladiator dealers in the area, the beMarketing team created an SEO campaign to further these efforts.
IMPLEMENTATION
Local SEO
The first step in executing our local SEO plan was creating a location-specific page. Within this page, we built a custom embedded map to show users where to find a Jeep Gladiator dealer. The purpose of this page was to target users in the Philadelphia area and bring awareness to customers in the market for a new Jeep Gladiator. Our process also included strategically optimizing content and image tags throughout the website.
Google My Business
Next, we began to optimize Barbera’s Google My Business listing. By implementing this critical SEO tactic, we were able to gain better search visibility on mobile and desktop devices. Ultimately, our local SEO plan allowed GaryBarbera.com to rank higher on search engine results, reaching more potential customers in the Philadelphia region.
Press Releases & Blogging
Google’s algorithm is designed to provide users with the best results for their search queries, ensuring the best user experience. That’s why blogging is a vital SEO tactic, used to show Google you are consistently publishing new, quality content for your visitors. Press releases allow businesses to publish newsworthy content for their readers while building and improving their brand identity. Our team implemented highly-researched keywords into each blog and press release. In turn, this allowed us to quickly gain a presence on search engines.
RESULTS
beMarketing was able to rank Gary Barbera’s website, GaryBarbera.com, on the first page of search results. After the three-month campaign, organic search traffic increased by over 74%, and social media traffic increased by over 81%.