OUR CHALLENGE
GN Diamond wanted to reach pre-approved customers and prospects regarding new offers and services where they already had their contact information. They engaged with us as they knew our vast experience in digital media lead generation.
WHAT WE DID
We proposed a series of campaigns which included graphics for each offer and target demographic. We built the campaigns on Facebook Ads Manager Lead Generation Platform, Display Targeting, and LinkedIn Ads. The campaign had several call to action messages over the life of the campaign and changed out as we tested performance.
We always kept in mind the importance of keeping campaigns fresh, especially since we frequently targeted the same lists. Regularly refreshing the creative elements and call-to-action messaging played a pivotal role in preventing stagnation and avoiding diminishing returns.
