GN Diamond wanted to reach pre-approved customers and prospects regarding new offers and services where they already had their contact information. They engaged with us as they knew our vast experience in digital media lead generation.
We proposed a series of campaigns which included graphics for each offer and target demographic. We built the campaigns on Facebook Ads Manager Lead Generation Platform, Display Targeting, and LinkedIn Ads. The campaign had several call to action messages over the life of the campaign and changed out as we tested performance.
We had to keep in mind keeping the campaigns fresh because we were targeting the same lists frequently so changing out the creative and call to action messaging often is key so it does not become stale or reach the point of diminishing return.
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