Keystone Kitchen Revival: Building a Brand from the Ground Up
Introduction
When Keystone Kitchen Revival opened its doors in August, the home renovation startup was ready to transform local kitchens! But first, they needed help getting their own brand off the ground. As a brand-new company entering a competitive industry, Keystone turned to beMarketing to help them establish a digital presence, attract leads, and turn interest into revenue.
This case study walks through how our team helped Keystone Kitchen Revival turn online interest into real revenue.
The Challenge
Keystone Kitchen Revival faced a classic challenge: breaking into a saturated market with zero brand awareness. In this case, they were focused on the home renovation and home services industry, where they needed to establish themselves as a competitor.
We helped:
- Their brand stand out to homeowners in their service area
- Make them competitive against established local renovation companies
- Build their credibility as a new name in the industry
- Generate high-value leads that could quickly turn into revenue
In short, they needed to go from “brand new” to “trusted and booked” fast. And they trusted beMarketing to get it done.
The Solution
To help Keystone make a strong entrance into the market, they worked with the beMarketing team to develop a digital-first strategy focused on visibility, credibility, and conversion.
Website Design & Development
We created a lead-generating website to grow with the company. The site combined a modern aesthetic with UX, allowing the company to highlight their services, showcase their projects, and steer users to request quotes.
- Designed a scalable site architecture to easily expand as new services are added
- Implemented SEO best practices from launch for organic visibility
- Crafted clear, action-driven messaging that reflected Keystone’s brand promise
Brand Identity & Voice
Before the website launch, our creative team got to work behind the scenes. We refined Keystone’s logo, typography, and brand voice to ensure everything felt consistent.
We built a brand that looked trustworthy, sounded skilled, and felt approachable; three essential skills when you’re asking homeowners to invest in a major renovation.
SEO & Paid Advertising
We rolled out organic SEO to build long-term search visibility, while launching paid ads for quick wins. The paid advertising campaigns on both Google and social media generated immediate awareness and leads.
- Google Ads campaigns targeted high-intent keywords like “kitchen remodeling near me” and “custom kitchen renovation” within their service area.
- Social media ads focused on brand storytelling and project inspiration, using before-and-after visuals to spark interest.
- Ongoing optimization kept costs low and lead quality high.
Results
Early Sales Success
In just two months post-launch, Keystone Kitchen Revival closed out three renovation projects, averaging $20,000 per job. That’s $60,000 in new business, directly driven by their new website and ad strategy.
Website Performance
- Strong early traffic driven by paid and organic channels
- Clear lead pathways converting visitors into consultation requests
- Steady month-over-month increase in local search impressions
Brand Growth
- Refined visual identity and tone established trust early in the buyer journey
- Growing name recognition within the local market
- Positive engagement across Google and social channels
Conclusion
Keystone went from invisible to in-demand. And they did it fast.
Their new brand, website, and ad strategy brought in real leads and real revenue. They booked tens of thousands of dollars, proving that the right digital footprint can speed up growth… no matter how crowded the market.
By combining a conversion-focused website, strategic advertising, and a consistent brand voice, we helped Keystone make a bold entrance into the home renovation industry and set them up for long-term growth.
At beMarketing, we don’t just build campaigns. We build momentum. And for Keystone Kitchen Revival, that momentum is just getting started.