KJ Doors: Your local hometown Door Professional
Introduction
KJ Doors, a garage door sales and installation company, partnered with beMarketing to improve lead generation and increase visibility across search and social. From July through November, we focused on driving more conversions, lowering cost per lead, and increasing high intent traffic to the website. This case study outlines how strategic paid advertising and continuous optimization produced consistent, measurable growth.
The Challenge
KJ Doors needed a more reliable and cost efficient flow of leads. Their previous agency struggled with communication, delivered inconsistent performance, and allowed cost per lead to rise without a clear optimization strategy. As a result, the company saw fewer qualified inquiries and lacked the traffic needed to support growth.
They came to beMarketing with two core goals: increase conversion volume at a sustainable cost and expand exposure among homeowners seeking installations, repairs, and maintenance.
The Solution
beMarketing built a structured plan across paid search and paid social. Campaigns were organized around installation, maintenance, and repair services. As performance patterns emerged, optimization shifted toward installation leads because they delivered the strongest long term profit.
Paid Search
We restructured Google Ads campaigns with focused keyword groups, clearer service messaging, and stronger calls to action. Adaptive bid strategies helped maximize conversions while lowering cost per lead. As data grew, the campaigns shifted toward installation focused conversion goals.
Paid Social
Facebook campaigns used carousel creatives that showcased service types and guided users toward form submissions and scheduling. We refreshed creative and copy routinely to keep engagement strong and maintain low acquisition costs. These updates helped the ads stay relevant and prevented performance decline.
Messaging and Optimization
Because garage door services often involve urgent needs, messaging emphasized quick service, reliability, and simple steps to request help. As results demonstrated stronger returns for installation leads, the account was optimized toward that category to maximize efficiency.
Results
Conversion Growth
From July to November, KJ Doors saw a clear increase in qualified conversions:
- 568 total website conversions across all actions
- 318 form submissions, the largest driver of leads
- 137 Schedule Engine bookings that delivered immediate service opportunities
- 72 Google Ads conversions from paid search
These numbers reflect strong growth and align closely with the company’s goal to drive more high quality leads.
Cost Per Lead Efficiency
Paid channels achieved meaningful improvements in cost efficiency:
- Google Ads average cost per conversion: $66.52
- Google Ads average CPC: $6.47
- Facebook average CPC: $0.86, contributing significant low cost traffic
These efficiencies helped KJ Doors generate more leads without overspending and allowed budget to support consistent monthly performance.
Traffic and Visibility Gains
Traffic and reach increased across all major channels during the July to November period:
- 7,953 total website sessions, reflecting a strong rise in activity
- 6,417 new users, improving exposure to first time visitors
- 422,000 Facebook impressions, expanding visibility throughout the service area
This growth supported the increase in conversions and positioned the brand more prominently among local homeowners.
Conclusion
From July through November, KJ Doors achieved stronger conversion performance, lower cost per lead, and increased high intent traffic. By refining search campaigns, maintaining active creative rotation on social, and optimizing toward installation services, the company saw reliable, profitable growth. The combined efforts provided a more effective digital presence and a consistent flow of quality leads to support ongoing expansion.