How Video Grew Snap Custom Pizza's Reach — With Fewer Posts (June 2026 vs July 2026)
Introduction
Snap Custom Pizza makes build-your-own pizzas, bowls, and salads, all made fresh in the store. The brand has five locations across Pennsylvania and Delaware, including two near college campuses and a few in the Philadelphia suburbs.
beMarketing runs Snap’s Facebook and Instagram. In addition to running those social media platforms, beMarketing provides monthly content shoots to ensure the photos and videos are relatable, engaging, and original. Before changing anything, we looked at every post from the past month to see what was working and what wasn’t. Then we rebuilt the plan around what we found.
*Note: Due to confidentiality agreements, the client’s name has been withheld. All data and results presented are authentic and verifiable.
Challenge
Snap was posting a lot. In one month, the account put out 58 posts across both platforms. But even with all that content, fewer people were seeing it. Reach was dropping.
The question was simple: which posts were actually worth the effort? A lot of the feed was polished graphics and food photos that looked nice but didn’t get much reach. The same post sent to both Facebook and Instagram often did very differently on each one. And nothing in the mix was reliably bringing in new views.
Solution
We went through every post and sorted them by how much reach and engagement they got.
One thing stood out right away. Short videos got far more reach than the still graphics. Things like cheese pulls, quick clips of a pizza being built, or sauce being poured. The most-viewed post of the whole month was a video, not a graphic. The designed promo graphics were at the bottom.
So we made four changes:
- Posted more video and fewer graphics.
- Cut the number of posts by about 45%, so each one counted more.
- Used Instagram Reels to reach new people, and kept Facebook for community posts.
- Put a hook in the first second of every video so people stopped scrolling.
All of the video is filmed during the monthly photo shoots we already run for SNAP. That’s one of the biggest advantages SNAP has over the other accounts we manage. Because we plan and shoot everything ourselves, we get the exact content we want, with good visuals and clean audio.
Original content beats stock every time. It’s more engaging, and it lets us jump on trends while they’re still hot and get in front of more people that way.
Results
The changes worked, and the numbers moved in a single month.
Reach and video views went up 52.9%, to 4,180. Instagram Reel views went up 52.5%, to 3,979. Facebook video views went up 63.4%. The top post of the month was a Reel with 1,694 views.
Engagement: The engagement rate went from 2% to 3.3%, a jump of 65.5%. Total engagements went up 44.6%. All of this happened while posting 45% fewer times. Followers also started growing again after dropping the month before.
What we learned: Facebook and Instagram do different jobs. Instagram brings in new views through video. Facebook gets comments and shares from the community. Video is what puts Snap in front of new people, and photos of real people are what get the community talking. Knowing which was which made the whole plan simpler.
Conclusion
Snap didn’t need to post more. It needed to post the right things. Once we saw that video was doing the heavy lifting, we leaned into it and cut the rest. Reach went up, engagement went up, and the team did it with half the posts.
That’s the difference between filling a calendar and reading the account. Snap now has a simple plan that works: more video, fewer posts, and each platform doing the job it’s good at.