Why stress over creating elaborate landing pages or complicated nurture paths to create successful Facebook ad campaigns when you can simply use your website’s current assets? By using only Facebook and Google Analytics, you can determine your site’s best offers, create goals and drive traffic to your page. Seem too good to be true? The marketing experts at beMarketing have outlined how to use your website’s strengths to create Facebook ad campaigns that will be a force to be reckoned with.
Identify Your Strongest Performing Website Offer
If you’re not sure which of your website offers produces the highest volume, not to worry—Google Analytics makes it easy! Simply select the “Reverse Goal Path” under the “Conversions” section. This will provide insight into which of your website’s URL slugs will achieve your campaign goals.
Once you’ve identified where your Facebook ads are directing traffic, it’s time to create a unique Urchin Tracking Module (UTM). Selling an avocado pillow? Include it in your UTM! This makes tracking your performance data that much easier. Unlike AdWords, Facebook doesn’t require content-specific keywords or search queries in order to drive ad performance. What is required? Access to your website data—website hosting services such as GoDaddy enable you to easily view your data analytics.
Use Facebook Business Manager to Create Conversion Goals
Now that your Google Analytics tracking is established, next up is implementing an active Facebook Pixel across your website—this is necessary for creating custom conversions and building remarketing audiences. To do this, select “Custom Conversions” under Facebook Pixel’s “Measure & Report” tab. If your offer directs traffic to a “Thank You” page, opt for a custom conversion on this page’s URL; if it drives traffic to a separate event, then you’re going to want to create a “standard event”.
It’s Time to Create Your Facebook Campaign
First, get started by selecting “Create Campaign”. Next, choose “Conversions” under “Campaign Objective”—this ensures your campaign will identify users who will achieve your desired results. Lastly, target the audience for your ad campaign—do this by creating a remarketing or lookalike audience, uploading a CSV file loaded with contacts or manually creating target audiences.
Creating Facebook Ads that Align with Your Landing Page
In order for Facebook’s algorithm to determine which ad version performs best with your target audience, create at least two (no more than four) variations of the same ad. When choosing images for your ads, use pictures that are compelling, relate to your offer and are 1200 x 628 pixels (this size fits the desktop version of your ad perfectly).
Do you need some help creating a successful Facebook ad campaign? Let the marketing experts at beMarketing help! Our team of social media marketing experts are ready to craft the perfect campaign for your company. Contact us today to get started!
