If you’re a healthcare provider, you will certainly agree that there are a lot of options when it comes to choosing an urgent care center. For urgent care centers, distinguishing yourself among the many options within your community is key. Putting together an urgent care marketing plan must consist of a few tactics that all lead to measurement in eyeballs on your website, engagement within your community, and ultimately profit.
We’ve compiled a few of our top tips for urgent care marketing below:
- Your Website Is Key!
Most people turn to the web to choose their providers. According to Solv’s consumer research, 77% of patients prefer online booking. That is a huge percentage! Since patients are preferring online bookings, your website will be your potential patient’s first impression of your clinic. It’s important to build a website that is easy to navigate and includes content that draws the person in. Information should be simple, informative, and clear on what the next steps are to book an appointment.
- Make Sure Your Website Pops In A Search
After your website is built, you have to get ranked on google. What does this mean? Well, it means that you should include keywords on your website that a prospective patient may use to try to search for an urgent care facility. Don’t overthink this! Think of what you may search for if you had to find an urgent care facility fast? You may type in “healthcare near me” or “urgent care hours”.
Your “ranking”, (meaning how high you appear in a search,) will take some time to climb higher and higher in search results. It’s important to keep up with the website in terms of constantly updating keywords and your rankings will grow.
- Directory Sites
What is a directory site you may be wondering? Those are websites such as TripAdvisor, Yelp, and YellowPages. Use them to your advantage! Patients use these sites very often and they will help direct these patients to you. As it relates to healthcare marketing specifically, this could mean an industry-specific site like HealthGrades to more general sites like Google. The key is making sure that the information on these sites is correct!
- Engage in Social Media
Social media gives companies the opportunity to tell their story in a way that is memorable, meaningful, and relatable to the patients who are choosing your clinic. Companies can decide what they want to say and how they want to say it. More than anything, social media platforms can serve as a means to grab your potential patient’s attention, educate them on your facility, and guide them to your website through links within your posts.
- Networking Within Your Community
Urgent care centers are businesses within a community. The more you position your urgent care center as a part of the community, the more likely you are for prospective patients to want to give you their business. How can you do this? It’s simple. Identify a representative from your clinic who will lead this task. That person can bring printed marketing materials to other businesses within the community, engage with local business owners to share the story of how your facility came to be, and identify opportunities for your facility to take part in community events. All of these techniques will integrate your facility within your community and ultimately drive patients through your doors.
Urgent care marketing is a process that is achievable with the right person or team leading the plan. If your urgent care facility is looking for a comprehensive urgent care marketing plan, give us a call to learn more about how we can assist your facility in creating a plan that builds your business. Call us today at (484) 261-1149!