Sof’s path to marketing wasn’t a straight line. She’s got three degrees, including a master’s in exercise physiology and a background in humanity-centered design from Universidad de San Andrés in Buenos Aires, and that unusual mix is what pulled her in. She likes working with all kinds of businesses and figuring out what makes each one tick. The part she enjoys most is getting into a client’s goals and audience and then building the strategy and content that actually gets them growing, whether that’s on organic social or paid media. She’s bilingual in English and Spanish, a former Division I athlete, and yes, still a little competitive about everything. Around the office, Sof is known just as much for her snacks as her strategy. There’s always a meal in progress and a drink close by, usually a coffee, a sparkling water, or a Diet Coke. Outside of work, she’s a content creator herself, sharing what it’s really like to be a 26-year-old girl from Argentina living in the US.
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