Importance of Media Buying
In a marketplace where consumers engage in content through multiple devices, we ensure our client’s brands or services are seen in the right environments. We establish relationships with media outlets to ensure that you get the most out of your advertising budget. Digital media buying involves what we discussed earlier, the buying and negotiating of social media and various online platforms, such as Facebook, Twitter, LinkedIn, etc. Electronic media buying however, revolves around media that utilizes electronic technology, like broadcasting. This includes, television, radio, and parts of the internet as well.
- Negotiating: We would meet with our clients to see how much money they would be willing to spend for the space they need. We would discuss if the client is interested in electronic and/or digital media.
- Seeking: We would then identify which platforms fit our budget and target audience. After narrowing down the list and performing due diligence, we will then come up with several placements we wish to secure.
- Transaction: The purchase for the ad placements is completed.
- Applying the Ads: Our last step involves placing your ads in the slots out clients purchased.