2025 is coming up fast, and the marketing landscape isn’t any more stable today than at the beginning of the year. That isn’t expected to change anytime soon, but it’s not necessarily bad news. AI is changing how we work – and it may be for the better. It’s time to take a fresh look at how to improve SEO in ways that matter for your business and audience. Let’s look at some strategies you can employ today to ensure your website is ready and raring to go in 2025.
- Diversify Search Options as Alternatives to Google Gain Traction
Not sure how to rank higher on Google? You may not have to. Google has long been the King of Search, but with the ongoing antitrust trial, we’re starting to see more and more discussions about fair compensation and – as a result – alternative search options popping up. For your brand, this means evaluating those options and following the trailblazers in your target audience. Those with an established user base are likely to see the biggest gains. Companies like DuckDuckGo and Bing might have an opportunistic edge in terms of visibility outside Google.
- Embrace AI – But Not Too Much
Artificial intelligence has transformed the way we approach SEO in digital marketing. AI tools can scour the internet and collect data for you, combine that data with the metrics you track, and help you determine which long-tail, voice search-optimized keywords will work best for your industry and audience. Platforms like ChatGPT, Alli AI, and Surfer SEO are great examples of how AI can streamline the SEO process.
But remember, AI should always be used as a tool—not a replacement for your people. These machines, as complex as they are, are not smart. Use it to enhance your content’s relevance and optimize keywords that address customer pain points. When used wisely, AI can save time and reveal insights that help your website rank higher on Google. However, original human input will remain essential to resonate with users and avoid penalties from algorithms increasingly tuned to detect AI-generated content.
- Focus on E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness
According to Forbes, as much as 90% of the content on the internet may be AI-generated by the end of 2025. As this AI-generated content floods the web, Google is simultaneously placing greater value on authentic, expert-driven content – a focus known as E-E-A-T (formerly E-A-T.) This is key for learning how to improve SEO rankings. Content should be focused on demonstrating and pushing your expertise forward, hitting on your solutions to customer pain points, and communicating your organization’s expertise and reliable results.
For example, including personal case studies or testimonials strengthens your credibility. Google’s algorithms are becoming increasingly sophisticated at evaluating the quality and originality of content, rewarding the content that provides authentic or unusual perspectives.
- Prioritize User Experience Over Keyword Stuffing
Google is expected to place an even greater emphasis on user intent and experience than on older tactics like keyword density. This means creating content that directly answers questions and addresses your audience’s pain points rather than relying on keyword stuffing. However, this also means that as your older blogs start to see less traffic, it’s easier to reuse those topics and ideas – just update them for today’s customers.
When done well, this approach builds a loyal audience and improves your site’s SEO rankings. Consider working with a digital marketing agency to ensure your keyword strategy aligns with real audience needs. This way, you’re answering how to rank higher on Google and creating content that people genuinely want to engage with.
- Technical SEO Will Be More Important Than Ever
Technical SEO means you are continually working on improving and optimizing the technical aspects of your website to allow search engines to understand it better. That means identifying and eliminating broken links, responsive design, loading speed, and more. These technical elements all directly impact your SERPs, the user’s experience, and the site’s overall performance. As algorithms grow more complex, these aspects of your website will also become increasingly important.
Final Thoughts
2025 is right around the corner, and with it comes a new era of SEO opportunities. Staying ahead of these trends will give you an edge your competitors can’t match. Ready to take your SEO strategy to the next level? An experienced digital marketing agency can help you rank higher on Google and optimize your website.
Let’s chat!
If you’re ready to build a strategy that resonates, ranks, and drives real results, we can make it happen together! Reach out to beMarketing, and let’s unlock your site’s full potential.
