It’s 2026, and the “filler content” era is over. If your social strategy is still focused on being everywhere at once, you’re not building your brand.
You’re just making noise.
At beMarketing, we’re helping our clients scale their brand with authenticity, not volume.
But that can be hard. We get it: If I hand over the keys to an agency, will it still sound like me?
The short answer is yes. In fact, it might sound even better. In reality, professionals are professionals for a reason. We’re not trying to sound like everyone else. We’re trying to make sure your content is just yours. Here’s why the “in-house vs. agency” debate is a myth and how a true partnership can actually amplify your brand’s soul.
Top Social Trends for 2026
The data is in, and the message is clear: digital growth happens where authority meets real human connection. In 2026, social media isn’t just a billboard. It’s a search engine. If you aren’t matching your content to search intent, you’re invisible.
- LinkedIn is the Source of Truth: Activity on LinkedIn Company Pages has grown by 6.1%, making it the essential anchor for a successful B2B social media strategy.
- The Power of YouTube: YouTube is now attracting major attention from marketing leaders, with 68% reporting it drives the most business impact. Using YouTube Shorts for discovery and long-form video for authority is a winning 2026 formula.
- The X Resurgence: Activity on X grew by 6.1%, proving it remains a powerhouse for brands that need a real-time brand presence to stay relevant.
- Facebook for Local Community: For reaching local audiences, Facebook still holds a dominant 44.6% share. It remains the king of localized social media reach.
Best Content Formats for Social ROI
Stop counting posts and start counting connections.
High-volume posting is a 2022 strategy. In 2026, we win with high-impact formats that prioritize swipeable storytelling.
- The Rise of Carousels: Social media carousels are a breakout star, making up nearly a quarter of all scheduled content. They are the preferred format for educational engagement.
- Quality Over Video Quantity: Scheduled video volume dropped by 34.6% as brands move away from filler and only hit record for high-impact short-form video.
- Images as the Backbone: Simple, high-quality images still make up nearly 60% of successful feeds.
Partner with beMarketing for Social with Soul
No in-house social team? No problem! To help us create that person-to-person feel for your brand, here is how we can work together as a seamless extension of your team:
- Align on Brand Guidelines: Provide us with your brand voice and guidelines, including colors, fonts, and tone.
- Share photos and video: Send us your raw, “behind-the-scenes” moments. Authentic content helps build the EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) that 2026 audiences (and algorithms) crave.
- Let us handle the planning: We create the social media content calendars to establish high-quality, consistent messaging that builds trust. This eliminates confusion and ensures every post follows a unified strategy.
- Meet regularly: Frequent meetings and onsite visits allow us to soak in your company culture and translate it into a results-driven social media strategy.
Make Authenticity Your Biggest Advantage
As AI search changes the game, being “discoverable” is only half the battle.
The other half is being worth the click.
In 2026, your content has to be as real as it is optimized. When you plug beMarketing into your business, we don’t just post content. We produce. Whether that means ideas, photo shoots, or video scripting, we can handle it all.
Our goal transform your social presence into a custom, high-performance lead engine that sounds exactly like you and performs exactly like us.
Is your 2026 strategy making noise or making money? Let’s find out.