No matter what type of business you’re in, it’s your time to shine! Why? Because considering recent events, people are spending a lot more time indoors and online. This means you’re going to want to maximize your presence on the web. If you’re wondering how to do this, we have three words for you: Search Engine Optimization (SEO). This marketing survival tactic can help your business battle the busy noise on the web and help your website be found in a sea of companies. In order to help your business survive and thrive during the COVID-19 pandemic, we’ve rallied up everything you need to know about SEO, so you can keep your boots on the ground right now while also making your online presence stronger once this pandemic is over.
Keyword-Rich Copy Will Make Your Comeback Easy
If your business has been feeling the pressure during the recent outbreak, it’s important to remember that there are ways to keep your website strong, and incorporating keyword-rich copy is one way to do this! By equipping your website’s copy with keywords, your website will rank higher in search engines AND keep customers coming back for more. When a user types terms into a search box to find information on a specific topic, search engines pick up on these keywords and provide results accordingly. If you want a search engine to find your website, then it’s important for you to incorporate keywords pertaining to your industry throughout your website. To determine the keywords that your audience is searching for, you can:
- Ask current customers what terms they used to find you
- Use online resources like Wordtracker or Google’s Keyword tool
- Utilize an SEO expert
Once you’re equipped with your keywords, select the top ones you want to incorporate into each page of your website. However, you’re going to want to avoid overdoing it — this is known as “keyword stuffing” and search engines can pick up on this and flag it, so finding the perfect balance is key.
Defend Your Business’s Success With Fresh Content
We know that everyone’s budgets are getting tight — particularly business owners — but this is not the time to pause all of your previous SEO efforts. Unlike other digital marketing strategies, such as PPC (pay per click), SEO doesn’t show obvious results quickly. Instead, it takes time and different tactics to improve SEO, but once it’s stronger, it’s lethal (in a really good way). Because of this, you’re going to want to make sure that your business is still posting fresh, relevant content — not only can search engines detect this frequent flow, but so will your new and returning customers who are cooped up inside. Here are some tips for keeping your SEO strong right now:
- Consistently publish new blogs — just be sure to make it relevant to what people want to read about right now (productivity tips, stress relieving ideas, financial management strategies, etc.)
- Post on your social media channels
- Update your website’s content (add COVID-19 announcements, location pages, keywords that are relevant to your business, etc.)
- Build out your website by adding new pages (IE for new services you’ll be implementing post-pandemic, COVID-19 specific services, new virtual services, etc.)
If you’ve been neglecting any (or all) of the above, then this is the time to hunker down and implement these new SEO strategies. To create content that will give your website a boost and give you the best fighting chance, be sure to incorporate the following:
- Appropriate keywords
- Relevant backlinks
- An SEO-friendly work count
Slow Page Loads Can Hurt Your Business Right Now
Think of slow page loads like boredom during quarantine: when your pages load slowly, it’s like staring out your window and watching the grass grow. Your audience and potential customers will most likely lose interest, and this will lead to a decrease in new customers and an increase in bounce rates. This is where quality website design and development come into play. When a website is easy to use, loads fast, and is mobile-friendly, you can be sure that it will be search engine friendly, helping your business come out on top! With all of this downtime, this is a great opportunity to test YOUR website’s speed. Try these two free platforms:
Here at beMarketing, we know that businesses of all sizes are feeling the impacts of this pandemic, but it’s important to remember two things: SEO is THE dark horse that can help your business reign supreme, and we are here for you! Our Hive is buzzing more than ever with ideas that will help businesses navigate this time, so more tips, tricks, and tactics will be flying your way, and we hope you continue to Thrive With the Hive. If you would like more marketing tips on how to keep your business thriving, please don’t hesitate to contact us today.