Video content isn’t just trending—it’s dominating. Platforms like Instagram, TikTok, and YouTube favor video because it drives the most engagement. In 2023, 91% of businesses were using video as a marketing tool, and that number has only continued to increase. If your brand isn’t using video marketing today, you’re leaving massive engagement on the table. It’s time to take back your audience’s attention—before someone else does.
From short-form clips to long-form storytelling, video is the key to driving engagement, stronger brand recall, and more conversions. If you think it’s just another passing trend you can skip out on, think again.
Why Video Marketing Is Essential in 2025
A marketing agency won’t just tell you that video is important—they’ll tell you it’s everything. Video isn’t just a piece of your marketing strategy; it’s the driving force behind engagement, conversions, and visibility. Here’s why:
- Unmatched Engagement: People remember 95% of a message when they watch it in a video, but only 10% when reading text.
- Conversion Powerhouse: Adding a video to your landing page? Expect an 80% increase in conversions.
- SEO Supercharger: Websites with video content are 53 times more likely to rank on Google’s first page.
Consumers want video. In fact, 96% of people use videos to learn about a product before purchasing. If you’re not leveraging video, you’re missing a huge opportunity to connect with your audience.
Marketing Trends: The Rise of Short-Form Video
Short-form video is taking over platforms like TikTok, Instagram Reels, and YouTube Shorts. It’s fast and digestible, and 93% of marketers say it’s effective for brand awareness and lead generation.
Why is short-form video dominating?
- People have shorter attention spans and want quick, engaging content.
- Social algorithms heavily favor video and make it easier to increase your organic reach.
- It’s cost-effective—you don’t need a massive budget to create compelling clips.
If you’re not producing short-form videos, your brand is falling behind in modern marketing trends.
How to Use Video Marketing to Grow Your Brand
Video marketing isn’t one-size-fits-all—what works for a luxury brand won’t work for a local coffee shop. The key is knowing what kind of video content connects with your audience and using it strategically.
- Speak Their Language – High-production videos aren’t always necessary. For some brands, polished commercials work best; for others, casual, behind-the-scenes clips drive better engagement.
- Think Mobile-First – Most people watch videos on their phones, so optimize for vertical formats, add captions, and keep it short. You only have about 3 seconds to grab someone’s attention.
- Boost Visibility with SEO – Use strategic keywords, eye-catching thumbnails, and clear descriptions to help your videos rank higher.
- Test, Track, Tweak – Analytics are your best friend, especially when starting out. Review engagement metrics, see what works, and refine your content to maximize impact.
Ready to Elevate Your Marketing?
Video marketing is no longer an option—it’s the most effective way to engage, convert, and grow in 2025. If your brand isn’t using it, you’re leaving engagement, reach, and revenue on the table.
Not sure where to start? That’s where we come in. As a leading social media marketing agency in the Greater Philadelphia Area, beMarketing helps brands like yours create high-impact video strategies to connect, convert, and grow.
Give us a call. Let’s chat about how video can transform your brand.
