Are you ready to level up your strategy? In 2025, video isn’t just an option—it’s the backbone of digital engagement. Did you know 95% of video marketers consider it a vital part of their strategy? Whether you’re researching marketing trends, launching your first campaign, or revamping your entire approach, this article shares the insights you need to stay ahead.
Why This Matters for You
Video marketing thrives on creativity, efficiency, and authenticity. We’ll dive into the trends shaping its future, including:
- Explosive growth in mobile and short-form content
- Dominance of generative AI and accessibility
- Platform shifts that demand agility
- What SMBs must do now to lead, not follow
Video’s Rising Power
Video isn’t a trend, and hasn’t been for a long time. 95% of marketers say it’s central to their strategy, and by the end of 2025, 82% of global internet traffic is expected to be video. It’s what people want to watch—and what brands need to create.
Plus, the ROI is strong, with 93% of video marketers saying video provides a fast, positive ROI.
Short-Form Video & Mobile Dominance
Short-Form Rules
Short-form video marketing isn’t just trending; it’s dominating. Videos under 90 seconds generate twice the engagement of longer formats, making them one of the most powerful tools for grabbing attention fast and keeping it. Audiences want quick, punchy content they can consume on the go—and platforms like TikTok, Instagram Reels, and YouTube Shorts are built for exactly that.
Mobile Viewership is the Norm
- 69% of video consumption happens on smartphones now. Video has to be optimized for vertical formats and silent autoplay.
- Vertical video isn’t niche anymore. It’s the standard for everything except YouTube. Mobile-first brands embrace it.
AI Is Shaping the Future of Creation
- 86% of advertisers are already using or planning to use generative AI (GenAI) to build ads, and 40% of all video ads will be GenAI-created by 2026.
- AI enables hyper-personalized, cost-efficient campaigns—especially vital for SMBs. TV TechThe Times
- Platforms like LinkedIn are amplifying video creator ecosystems, uploads are up 20%, and views are up 36%.
Accessibility, Authenticity & Engagement
Captions aren’t just a nice-to-have; they’re essential. Usage has increased 572% since 2021, and nearly half of Wistia videos in 2024 now include three or more accessibility features. It’s not just about being inclusive, either. Most people scroll with the sound off, and captions help your content cut through.
At the same time, audiences are craving realness. Overly polished content feels out of touch. Platforms like TikTok are leaning into niche creators, not celebrities, because smaller, more relatable voices drive deeper connections.
For SMBs, that’s good news. You don’t need a huge budget—just honest, audience-first content that feels human. Pair accessibility with authenticity, and you’ve got a formula for engagement that actually sticks.
What Businesses Should Do
- Invest in short, mobile-first videos. Keep them under 90 seconds. Format for vertical viewing with captions.
- Use generative AI tools wisely. Tap into speed and cost benefits without losing your brand’s voice.
- Optimize for accessibility. Captions and high-contrast players aren’t extras—they’re essential.
- Collaborate authentically. Work with niche creators in your field, not mega-influencers.
- Track outcomes. Measurable business results, not views, are what justify your spend.
The Future of Video is Here
Marketing trends in 2025 favor speed, authenticity, and smart tech. Short-form, vertical content with captions reaches mobile-first audiences. Generative AI powers businesses like yours to compete even with some of the biggest players in the industry. Authentic collaborations and accessible formats earn trust and drive action.
You’re not just watching the trends—you’re leading them. Prioritize short, mobile-optimized content. Invest smartly. Pair AI with creativity. Lean into niche communities. Make sure you are tracking results.
Ready to get started with video? Let’s make each second count. Reach out to book a free consultation today with our social media marketing agency expert team.