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Pay Per Click for Education Organizations

Improve Your Leads and Put a Gap Between You and the Competition

Education Industry Pay Per Click

PPC, or pay-per-click, is one of the most budget-friendly and effective means of advertising, especially for the education sector. PPC is an advertising model that allows you to pay a fee to have your website on a search engine results page (SERP) when someone types in specific keywords or phrases to the search engine. The SERP will then display your ads to direct traffic to your website, and the fee you pay is based on the number of clicks on your ad. Not only is PPC an essential tool in your digital marketing strategy, but it can also provide instant results and lead generation and improve your local and national visibility. With the proper campaign management in place, PPC ads can bring more students to your school, college, or university. Continue reading to see how beMarketing can help you with PPC for the education industry.

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Paid Advertising for College, Preschool, High School, and More

People searching online for preschools, elementary schools, middle schools, high schools, or colleges decide to visit the one that’s on the first page of a search result page, like Google. One way to get your school to the top is by employing effective PPC ads. While it can be an extremely effective channel, it’s also highly competitive, especially within the education industry. When you partner with beMarketing, we’ll develop and manage your PPC campaign, so you don’t have to, ensuring your school is displayed in one of the top three sports on a search engine results page.

Enhance Your School’s Marketing With Our PPC for Education Industry

Getting credit as the best school in an area can be challenging—that’s why you need paid advertising for colleges, high schools, and universities. So, what type of PPC ads can you run for your educational institution? Below we highlight six ad types you can use to reach more prospective students and their families.

  • Paid Search Ads: Search ads are the most common ads you’ll see on a SERP page. They appear at the top and bottom of the search results on Google and are marked with “Ad” to indicate paid content. 
  • Display Ads: Display ads are displayed on Google’s partner websites and appear as images, video, text, and audio. They allow you to target specific audiences interested in your school.
  • Social Media Ads: These ads appear in social media feeds on different platforms. They are typically marked as a “Sponsored” post.
  • Retargeting Ads: Remarketing ads enable you to customize your display ads campaign for students who have previously visited your website and tailor them to these visitors to get them interested in your institution again. 
  • Google Shopping Ads: These ads appear in a carousel format above the main Google image search results. 
  • Instream Ads: These ads appear in YouTube videos before or during the video content.  

With the right PPC campaign for your school, you can create an impact online and get the visibility you need to get more quality leads and welcome more students to your educational institution. 

beMarketing and Our Google Partnership

Our Google Partnership shows why we’re the experts in PPC for schools. As a Google Partner, we can enhance our social, display, mobile, video, and shopping services by getting access to Google benefits that our competitors can’t, giving you another reason to choose our services! 

 

PPC for Schools and beMarketing

To help your school stand out from the competition, it’s time to stand out online with an effective PPC campaign managed by our digital marketing experts. We curate high-quality education social ads and effective content marketing for the education sector to ensure you receive leads from prospective students and their families. If you’d like to learn more about how we can help your school with its PPC efforts, contact us at (484) 261-1149.

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bedifference

You want to partner up with a team who makes it easy for you to make a difference in your business—people who break down barriers and build up results, so you can achieve the highest level of business success. When you join our hive, these are the differences we promise to deliver:

Profitability Results

That are driven by data

Throughout our partnership, we will constantly evaluate your KPIs, CPLs, and ROI, report back to you with our findings, and implement new strategies that will keep improving your bottom line.

Marketing Success

Founded in strategy savviness

During your initial consultation, we will create a beBlueprint™ for you; a step-by-step marketing strategy that will lead you to the results you want.

Sustainable Growth

Possible with elevated creativity

Growth is great – long term growth is even better, and with fresh and up-to-date designs, content, and branding, you and your business will continue to grow to new heights.

Our beBlueprintTM Will Land You More High-Value Jobs

The beBlueprint™ is our unique plan built specifically for our home services clientele. Founded in strategy, built by data and nailed down with creativity, our beBlueprint™ is designed to deliver sustainable growth and profitability.

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client wins

As a 47 year old non-profit in need of a fresh, relevant and professional look with a development marketing document, Be Marketing surpassed my expectations with a clear, creative and excellent layout that captured the essence of who we are and what we do for education in the pro-life movement. I would highly recommend Brandon and his team for your marketing needs. They possess executional integrity and patience throughout the whole process. Thank you for a job well done!

- Karen Kopecky, Executive Director, Pennsylvanians for Human Life

As a 47 year old non-profit in need of a fresh, relevant and professional look with a development marketing document, Be Marketing surpassed my expectations with a clear, creative and excellent layout that captured the essence of who we are and what we do for education in the pro-life movement. I would highly recommend Brandon and his team for your marketing needs. They possess executional integrity and patience throughout the whole process. Thank you for a job well done!

- Karen Kopecky, Executive Director, Pennsylvanians for Human Life

As a 47 year old non-profit in need of a fresh, relevant and professional look with a development marketing document, Be Marketing surpassed my expectations with a clear, creative and excellent layout that captured the essence of who we are and what we do for education in the pro-life movement. I would highly recommend Brandon and his team for your marketing needs. They possess executional integrity and patience throughout the whole process. Thank you for a job well done!

- Karen Kopecky, Executive Director, Pennsylvanians for Human Life

Unlock Your Potential
& Achieve Your Goals

Dominate your online presence and promote brand awareness with our full-service digital marketing agency.
Collaboratively, we can implement innovative concepts, consult on a powerful strategy, and deliver an
incredible customer experience that delivers results and drives ROI.

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Who We Help

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How We Help

  • Get More Leads
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  • Case Studies
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