Pay Per Click for Education Organizations

People searching online for preschools, elementary schools, middle schools, high schools, or colleges decide to visit the one that’s on the first page of a search result page, like Google. One way to get your school to the top is by employing effective PPC ads. While it can be an extremely effective channel, it’s also highly competitive, especially within the education industry. When you partner with beMarketing, we’ll develop and manage your PPC campaign, so you don’t have to, ensuring your school is displayed in one of the top three sports on a search engine results page.

Getting credit as the best school in an area can be challenging—that’s why you need paid advertising for colleges, high schools, and universities. So, what type of PPC ads can you run for your educational institution? Below we highlight six ad types you can use to reach more prospective students and their families.

• Paid Search Ads: Search ads are the most common ads you’ll see on a SERP page. They appear at the top and bottom of the search results on Google and are marked with “Ad” to indicate paid content. 
• Display Ads: Display ads are displayed on Google’s partner websites and appear as images, video, text, and audio. They allow you to target specific audiences interested in your school.
• Social Media Ads: These ads appear in social media feeds on different platforms. They are typically marked as a “Sponsored” post.
• Retargeting Ads: Remarketing ads enable you to customize your display ads campaign for students who have previously visited your website and tailor them to these visitors to get them interested in your institution again. 
• Google Shopping Ads: These ads appear in a carousel format above the main Google image search results. 
• Instream Ads: These ads appear in YouTube videos before or during the video content.  

With the right PPC campaign for your school, you can create an impact online and get the visibility you need to get more quality leads and welcome more students to your educational institution. 

Our Google Partnership shows why we’re the experts in PPC for schools. As a Google Partner, we can enhance our social, display, mobile, video, and shopping services by getting access to Google benefits that our competitors can’t, giving you another reason to choose our services! 

To help your school stand out from the competition, it’s time to stand out online with an effective PPC campaign managed by our digital marketing experts. We curate high-quality education social ads and effective content marketing for the education sector to ensure you receive leads from prospective students and their families. If you’d like to learn more about how we can help your school with its PPC efforts, contact us at (484) 261-1149.