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Video Marketing Created for Education Organizations

Education Industry Video Marketing

No group is more in touch with the current marketing trends than school students and prospective students. Each year, creating video content becomes more and more beneficial for all businesses and organizations. Instagram, TikTok, and YouTube currently rank as the top three social media platforms and are the best mediums for higher education video marketing. When you post engaging school videos that tell your school’s story, display your school’s spirit, highlight your teachers, programs, and alumni, and address any questions that have been posted on the Internet, you’ll gain new students and your school’s enrollment will start filling up. While a school’s main purpose is to educate students, it is also a business, and connecting with new students to increase enrollment will boost your ability to be successful as both an educational institution and a business.

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How Powerful is Video?

Did you know that since 2010, online video viewing has increased by 500%? That’s not even the best news: the fact is, video marketing is only going to get better. Research shows that engaging video content is the best way to capture the attention of the Gen Z audience. Not only does education video marketing provide a strong return on investment but the authenticity builds more trust with an audience than traditional marketing.

Captivate

When high-quality school videos are marketed effectively, they can captivate the attention of both current and new students. By implementing the best video marketing strategies, you’ll be able to get the attention of more prospective students than ever before. Incorporating videos into your marketing strategies will help your school gain more exposure on social media, google searches, and drive traffic to your website.

Connect

Videos are a great tool to get people to connect with your school on a more personal level. Whether you post a video of a student’s accomplishments, an alumni’s success, or a teacher’s triumph, video marketing can increase your enrollment AND your school’s spirit. Today’s generation prefers authentic content that shows the people and values behind a brand or organization. Higher education video marketing allows schools to connect with their target audience.

Convert

Professional videos are a perfect way to display why you’re better than your competitors. Plus, video marketing will also keep your current students engaged, while also attracting new students, increasing enrollment, and boosting your revenue 50% faster than schools that don’t use it.

Our beCurriculum™ is the Key to Success for YOUR Education Institution

The beCurriculum™ is our unique plan that we prescribe specifically for our education clientele. Target your ideal students with branding and content that is personalized for your industry and customized for your educational institution. Founded in strategy, backed up by data, and injected with creativity, our beCurriculum™ is designed to deliver sustainable growth and profitability.

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bedifference

You want to partner up with a team who makes it easy for you to make a difference in your business—people who break down barriers and build up results, so you can achieve the highest level of business success. When you join our hive, these are the differences we promise to deliver:

Profitability Results

That are driven by data

Throughout our partnership, we will constantly evaluate your KPIs, CPLs, and ROI, report back to you with our findings, and implement new strategies that will keep improving your bottom line.

Marketing Success

Founded in strategy savviness

During your initial consultation, we will create a beBlueprint™ for you; a step-by-step marketing strategy that will lead you to the results you want.

Sustainable Growth

Possible with elevated creativity

Growth is great – long term growth is even better, and with fresh and up-to-date designs, content, and branding, you and your business will continue to grow to new heights.

Our beBlueprintTM Will Land You More High-Value Jobs

The beBlueprint™ is our unique plan built specifically for our home services clientele. Founded in strategy, built by data and nailed down with creativity, our beBlueprint™ is designed to deliver sustainable growth and profitability.

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client wins

As a 47 year old non-profit in need of a fresh, relevant and professional look with a development marketing document, Be Marketing surpassed my expectations with a clear, creative and excellent layout that captured the essence of who we are and what we do for education in the pro-life movement. I would highly recommend Brandon and his team for your marketing needs. They possess executional integrity and patience throughout the whole process. Thank you for a job well done!

- Karen Kopecky, Executive Director, Pennsylvanians for Human Life

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