Video Marketing for Healthcare Facilities

Over the past decade, video marketing has become an integral part of many companies’ marketing strategies and that includes the healthcare industry. Year over year, we are seeing the trend of video marketing increase. Now more than ever, video has become a necessary component to a marketing strategy rather than a piece of the puzzle. Approximately 86% of businesses report that they use video in their marketing strategy, which is an increase from 2020 when it was still high at 85%. What’s also important to note is that 87% of these video marketers report their video strategies have had a positive impact on their ROI. When planning your marketing strategy, video content must be part of it.

When high-quality videos are marketing effectively, they can captivate the attention of both current and new patients. We look at screens constantly and what we see on these screens has changed over the years – it’s gotten better. Much better in fact. It’s gotten so good that your typical photos do not attract attention the way that videos can. Videos now hold a user’s attention for five times the amount of time someone would look at a photo.

As a marketer, you know that building trust is a key component of any marketing strategy for healthcare facilities and video can create just that. Videos are a great tool to get people to connect with your company on a more personal level. They can invoke a different (much deeper) level of emotion when compared to a single photo. Just think of the many ways you could showcase your doctors through video. You could tell so much more about their personalities and knowledge base. Whether you post a video of a passionate patient reviewing your facility or giving insight into your healthcare services, video marketing can increase your patient base.

Professional videos are a perfect way to display why you’re better than your competitors. Plus, video marketing will also keep your current patients engaged, attract new patients, increase conversion, and boost your revenue 50% faster than healthcare organizations that don’t use it.

If you’re looking to put together a healthcare video marketing campaign, look no further than beMarketing. Our experienced team of digital marketers can put together a video marketing campaign for your doctors that will resonate with the patients you are looking to reach. Give us a call at 484.261.1149 to start the conversation about how we can put together a marketing video for your healthcare facility today!