When you post engaging videos that tells the story of your nonprofit, highlights your passion for your cause, and showcases the positive changes you’ve made so far, you’ll attract new supporters and your nonprofit will start to gain momentum.
How Powerful Is Video?
Did you know that since 2010, online video viewing has increased by 500%? That’s not even the best news: the fact is, video marketing is only going to get better.
Captivate
When high-quality videos are marketed effectively, they can captivate the attention of both current and new supporters. By implementing the best video marketing strategies, you’ll be able to get the attention of more people than ever before.
Connect
Videos are a great tool to get people to connect with your nonprofit on a more personal level. Whether you post a video about a personal story or why you started fighting for your cause, video marketing can increase your support base.
Convert
People have a lot of nonprofits to choose from these days, but professional videos are the perfect way to display why people should donate their time and money to YOUR nonprofit. Plus, video marketing will also keep your current supporters engaged, attract new people, increase conversion, and boost your revenue 50% faster than nonprofits that don’t use it.
- Karen Kopecky, Executive Director, Pennsylvanians for Human Life
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