As we get ready for 2022, it’s essential to find ways to keep potential and existing customers engaged. Email marketing has consistently remained at the top of the list, driving results for businesses since 1971. While email marketing may seem irrelevant to many nowadays, it is still one of the most effective ways to engage audiences. If you want to stay competitive in the modern era, here are the top five email marketing trends to look out for in 2022.
Email Marketing Strategies to Implement in the New Year
Back in 2020, four out of five marketers said they’d sooner give up social media than email, and one-third of B2B marketers said newsletters were the best way to nurture leads. This data is very telling when you look at the number of email users daily—four billion in 2021, and that number is said to rise to almost five billion by 2025. While these statistics are great, you also have to realize the challenge in this. On average, a consumer has about 200 emails in their inbox. Because of this, you need to find a way to stand out from the competition. Check out our email marketing strategies that are sure to up your game in 2022.
User-generated content, or UGC’s, includes everything from consumer reviews to photos of clients using your product. While it’s been a staple in many social media campaigns, more and more marketers have included it in their email strategies. It works the same way with social media; the more your customers see other people using your products, the more they will be influenced to do the same. Social proof in your email copy can increase your conversions and your ROI.
Static emails are so 2021. In 2022, surveys, polls, forms, rollover imagery, videos, and even more interactive elements inside the email itself will turn passive readers into active consumers. Additionally, the results of your surveys and polls will provide helpful insight into improving engagement, open rates, and conversions for future campaigns.
While we’re no stranger to artificial intelligence (AI), in 2022, we see this trend continue to build a strong presence in the email marketing world. Your email campaigns contain tons of data, and you can use AI to sort through and analyze this information fast. Your AI tools can then use this data to fine-tune email content, subject lines, and calls-to-action based on your consumer to increase open rates and deliver a better experience for your subscribers.
An extension of AI is the ability to personalize your emails. Gone are the days where it’s okay to send a template email that uses the customer’s first name to thousands of subscribers with the same content. From personalized subject lines to incorporating past purchases habits, your customer wants to feel like you know them. Your audience receives hundreds of emails a week; the key is to catch their attention. Drive more engaging content with customized subject lines, send timing, promo offers, and more.
More people use mobile devices than desktop computers, so mobile-friendly email campaigns should be the standard in 2022. If your audience struggles to read your newsletter on their screen, they’re more likely to form a negative opinion of your brand and look elsewhere. Keep your emails simple and free of clutter to eliminate countless minutes of scrolling for information.
Email marketing is constantly evolving. Keep existing and potential clients engaged with email marketing strategies that are current and effective. If you need help, the team at beMarketing has the best email marketing services to take your campaigns to the next level. Connect with us today to stay up to date and ahead of your competition.
Shelby Macilvain, Communications Manager