The Power of Video Marketing: Why You Can’t Afford to Ignore It in 2025

Video content isn’t just trending—it’s dominating. Platforms like Instagram, TikTok, and YouTube favor video because it drives the most engagement. In 2023, 91% of businesses were using video as a marketing tool, and that number has only continued to increase. If your brand isn’t using video marketing today, you’re leaving massive engagement on the table. […]
Navigating Privacy Laws: Marketing in a Cookie-Less Future

As a leading provider of website solutions, we’re acutely aware of how online marketing is changing. With privacy laws tightening and third-party cookies on the way out, businesses face a pivotal challenge: How do you reach your audience effectively while respecting their privacy? The cookie-less future presents unique opportunities for businesses to rethink how they […]
5 Tips on How to Run a Successful Sports Marketing Campaign

For many Americans, being a fan of the local team is more of a way of life, not just a hobby. It’s about passion, commitment, intensity, and the relationships and memories that you share with your fellow fans. While most people look forward to cheering on their favorite team all week, there’s a billion-dollar industry […]
Pay-Per-Click Advertising for Nonprofits

Nonprofits are doing some amazing work for our communities! Not only do they raise awareness for important causes and organizations, but they also inspire advocacy and work hard to save lives one day at a time. Just like a for-profit organization, digital and online advertising is essential for your nonprofit to thrive. Whether you run […]
How to Set Your School Marketing Budget

The pandemic forced a great deal of change on educational institutions around the world. From adopting new teaching and learning models to operating with smaller budgets, staff has had to learn how to pivot and embrace a new way of doing things. As many institutions gear up for summer vacation, now is an opportune time […]
It’s All in The Detail(ing): Graphic Design Components Your Auto Dealership Needs

Whether your hand-me-down vehicle is on its last leg or you’ve been saving up to purchase the car of your dreams, the automotive industry has been fulfilling consumer needs for years. In fact, approximately 74 million new cars will be sold worldwide this year! With all of the competitive car dealerships that consumers can choose […]
How Graphic Design Can Impact Your Client Engagement

By nature, humans are highly visual creatures. There’s consistent research showing humans interact and engage more with visual content than any other form of media because it’s more memorable than text-based content. Businesses have maximized this, realizing the positive impact creative marketing graphics have on consumers. There is no doubt that a strong visual appeal […]
Retargeting Campaigns for Holiday Shoppers: Maximizing Conversions from Abandoned Carts

The holiday season is a critical time for eCommerce businesses. Shoppers are frantically browsing, comparing, and making purchases at lightning speed. But let’s face it—abandoned carts are an inevitable part of the process. According to recent studies, nearly 70% of online shopping carts are abandoned, often due to distractions, indecision, or unexpected costs. The good […]
Top 5 Advantages of Online Marketing for Dentists

As a dentist, you likely spend most of your time treating your patients, leaving little time to attract new ones. Digital marketing is a great way to reach a wider audience and connect with potential patients who may not be aware of your practice. Today, over 80% of consumers use the Internet to find a […]