Category Archives: Marketing
How to Use Your Current Assets to Create Knockout Facebook Ad Campaigns
Why stress over creating elaborate landing pages or complicated nurture paths to create successful Facebook ad campaigns when you can simply use your website’s current assets? By using only Facebook and Google Analytics, you can determine your site’s best offers, create goals and drive traffic to your page. Seem too good to be true? The […]
Don’t Just Gain Customers, Keep Them!
In the highly competitive business environment we live in, it can be a challenge to maintain your customer base. Loyal customers are the core of any business’ success. You were able to acquire these customers through great customer service and superior products. Now you need to continue to stand out from the competition to retain […]
Google Adwords 101: How to Measure the Success of Your Campaigns?
Google Adwords Campaigns and Conversions There is a lot of data displayed at once on Google Adwords. There are impressions, CTR, Search Impression Shares, Clicks, the list goes on. It can be overwhelming to understand the overall success of your campaign. Many business owners believe a high CTR is the most important aspect to measure. […]
Satisfying Unique B2B Customers
When it comes to marketing, there are different ways of how to deal with unique B2B customers and B2B marketing. B2B companies typically sell more complex products with a longer purchasing process. In other words, decisions need to pass through multiple shareholders. With all the moving parts and variables, it is important to come up […]
Importance of Blogs For SEO
Are you looking to increase the traffic coming to your website? You may be wondering how your site will ever be found under the endless search results on Google. One helpful SEO tactic to implement is blogging. Did you know that the average company that blogs has 55% more visitors? Adding blog posts will help […]
How Businesses Benefit from PPC Advertising
If you are a business and have trouble finding new customers, you could gain considerable benefits from PPC advertising. Paid Search Marketing (also known as Pay Per Click Marketing) is a tool many businesses use in order to receive instant traffic on their websites based on relevant keywords. With over 3.5 billion search queries per […]
3 Reasons Why Promotional Products Can Help Boost Business
It’s important for any business to understand the importance of promotional and marketing strategies to be successful, as it’s what establishes a relationship with consumers. One cost-effective, simple strategy to implement is the use of promotional products. Nearly 7 of 10 brands find promotional products effective in achieving marketing goals. Utilizing promotional products as a […]
How Content Marketing Can Take Your Business to the Next Level
Engaging and Relevant Content Marketing When producing marketing content, your main goal is to engage your customers and prospects. To accomplish this, the content you are putting out needs to create value for your target audience, or they will simply not be interested in your message. You may not be entirely sure of how you […]
How to Effectively Produce SEO-Friendly Content
With all the websites and content available to people nowadays, it is now more important than ever to make sure that your websites is producing quality content. The purpose of your website is to appeal to users and provide them with quality information that will be useful not only for them, but for the success […]
