How to Market Higher Ed to Parents
When high school seniors are on the brink of making one of the biggest decisions of their lives—where to go to college (or whether to go)—they’re not making that choice alone. College comes with a hefty price tag, with four-year university students spending an average of $27,146 annually just on tuition. That doesn’t include books, […]
Should Your School Be on TikTok?
The social media app TikTok is the fastest-growing social media platform right now with over 1.6 billion users. It is especially popular with school-aged kids. The question is, should your school have a TikTok account and be producing organic content or running paid advertisements? How Popular Is TikTok? If you are considering making a TikTok […]
How Effective are Promotional Products for Schools?
Offering promotional products at your educational institution is a valuable marketing tool that can be used to generate awareness, foster unity, promote events or initiatives, ignite school spirit, and entice potential students to attend your university. Gone are the days when schools would simply pass out pens or pencils with their logo on them; in […]
PPC for Higher Education
More and more colleges, universities, and higher education institutions use pay-per-click advertising (PPC) when marketing to prospective students. Gone are the days when students and their families would call a university to inquire about their electives or tuition. Today’s students communicate virtually on their computers, phones, and tablets through social media. Because of this, interactions […]
Higher Ed Marketing Strategies to Boost Enrollment
From 2020 to 2021, universities across the country felt the impact of COVID. Community college enrollment rates dropped by nearly 12%, and postsecondary enrollment fell by over 4%. Because of these drastic declines, marketers everywhere feel the pressure to increase enrollment numbers. With the pandemic nearly behind us now, things seem to be inching back […]
How to Set Your School Marketing Budget
The pandemic forced a great deal of change on educational institutions around the world. From adopting new teaching and learning models to operating with smaller budgets, staff has had to learn how to pivot and embrace a new way of doing things. As many institutions gear up for summer vacation, now is an opportune time […]
3 E’s for Marketing Educational Programs
To deliver a successful content marketing plan for your education program, the three E’s of marketing should be in place. Typically, a marketing plan has three phases—the first is creating awareness within your target audience, the second is making the deal, and the third is successfully managing the relationship and empowering them to share what […]
How to Market Higher Ed to Parents
Seniors in high school are about to make one of the most important decisions—to attend college or not? Students wanting to attend a four-year university are expected to spend an average of $35,331 a year on tuition, books, supplies, and living expenses. Where do the students get this spending money? A good portion of the […]
How to Improve SEO for Higher Education
Colleges and universities around the nation are always looking for the best ways to reach the next generation of eager students before their competitors do. As higher education has always been an extremely competitive field, the rise of prospective students using search engines for college research makes it even more difficult for schools to stand […]