Google Just Connected Your Business Profile to Analytics. Here’s What Home Services Owners Should Actually Do About It.
Google Just Connected Your Business Profile to Analytics. Here’s What Home Services Owners Should Actually Do About It. The 9pm “AC repair near me” call that books your tech tomorrow morning? Google Analytics has never been able to see it. For years that call lived in one dashboard while your website data lived in another. […]
How Google’s New LSA Policies Impact Your Home Service Business (And How to Stay Competitive)
If your home service business relies on Google Local Services Ads (LSAs) to secure the “Google Guaranteed” badge and bring in high-quality leads, pay close attention. Google has recently rolled out major policy updates that fundamentally change how the platform ranks and displays your ads. For years, dominating LSAs was mostly about bidding strategy and […]
WordPress Is Still Winning. The Market Is Still Moving.
Why beMarketing continues to support WordPress while building the next generation of websites on Astro. For most of the last decade, WordPress was the default answer to nearly every website conversation. Need a marketing website? WordPress. Need SEO? WordPress. Need flexibility? WordPress. Need a content management system? WordPress. The platform earned that reputation. It became […]
Your Customers Are Asking ChatGPT About You. Google Finally Made That Traffic Measurable.
On May 13, 2026, Google Analytics added a new default channel called “AI Assistant” to GA4. Traffic from ChatGPT, Gemini, and Claude now shows up as its own line in your reports, separated from generic referral traffic for the first time. This is the kind of update that sounds technical and easy to ignore. It’s […]
5 Tips on How to Run a Successful Sports Marketing Campaign
For many Americans, being a fan of the local team is more of a way of life, not just a hobby. It’s about passion, commitment, intensity, and the relationships and memories that you share with your fellow fans. While most people look forward to cheering on their favorite team all week, there’s a billion-dollar industry […]
The Power of Customer Retention: How to Keep Your Customers Coming Back in 2025
A loyal customer is worth their weight in gold—and then some. While new customers might grab the spotlight, loyal customers build the foundation for long-term success, whether through effective social media strategies or customer feedback pipelines. In 2025, mastering customer retention will be more important than ever as businesses face fierce competition and evolving consumer […]
Websites Pros and Cons When Building in HTML vs. CMS Platforms
Websites pros and cons when building in HTML vs. CMS platforms
Websites with great design, wide functionalities, and the right tools stand out in the market and produce greater ROI. A Content Management System (CMS) is an application which lets you create and manage your website using an admin panel. Whether considering a new site or a web site redesign, many companies are still implementing designs that lack the ability to be easily updated once going live. A content management system can potentially reduce website implementation and design costs while greatly facilitating the ability to manage content within the site. By using a content management solution, you control the changing content that keeps your viewers/customers coming back.
6 Tips to Maximize Local Video SEO
Today’s customers have shorter attention spans than ever before. Strategically crafted videos aren’t just great for grabbing eyeballs – they’re also a powerful tool for local SEO. In fact, video results are 50 times more likely to be ranked organically than text-based results on Google. That’s an incredible value! By optimizing your videos for local […]
The Ultimate Guide to Short-Form Video Content
Forget lengthy explainer videos and endless product demonstrations. Today’s social media marketing services and the resulting content is short, sweet, and engaging. Enter the realm of short-form video content, the bite-sized king (or queen) taking platforms like TikTok and Instagram Reels by storm. With attention spans shrinking faster than your patience when waiting in line […]