Creating engaging social media is no small task, especially when your target audience is the ever-intimidating Generation Z. What makes engaging people born from 1997 to 2012 so difficult, you might ask? Their average attention span is just a short 8 seconds, which forces brands to use strategic social media tactics that will quickly capture the attention of this generation. Considering the fact that 66 percent of Gen Z consumers report that social media is an essential part of their lives, ignoring this huge audience is simply not possible. To help you overcome the challenge of marketing to Gen Z, we’re sharing our top social media marketing tips below.
Keep it Short and Sweet
The key to catching a Gen Zs attention in eight seconds or less is by creating attention-grabbing visual content. This generation wants to be entertained, and quickly. The easiest and most effective way to do this is through short videos. We’ve seen a massive rise in the use of TikTok, which is a hub for short-term video content. Instagram Stories are another way to implement short, eye-catching content, whether it be a photo or a video. Get creative with your stories by adding music or fun GIFs.
When marketing to Gen Z, putting yourself in the mind of a person their age can help you to create meaningful content. Read up on what is going on in the life of 19 year old. What TV show is everyone watching right now? Which musical artist is trending? Being informed on these topics and finding a way to incorporate them into your content can make your brand stand out and stay relevant.
Experiment With Interactive Content
Creating content that invites your Gen Z audience to be interactive is one of our biggest social media marketing tips, and it’s easier than you think. Twitter polls, Instagram Stories Q&As, and engagement posts are just a few of the features that allow users to react, interact, and give their input.
Show Your Personality
Over the years, we’ve seen just how effective showing your personality on social media can be. Fast food chains like Wendy’s and Chipotle are one of the best examples, with their roasting and overall pure insanity. These days, Gen Z wants to know that there is an actual person behind brands. Adding humor and maybe even memes to your brand’s content can be all the difference between a follow or a scroll.
During the early days of social media and marketing, it was more than common for brands to remain neutral on social issues. Today, brands are expected to take a stance on social issues, whether its racial inequality or climate change. Expressing your brand’s values and being transparent will show your Gen Z audience that you care about making a difference.
Create a Winning Social Media Strategy
Considering Gen Z’s massive presence on social media and their unique attention spans, brands must learn to create engaging and relevant social media content. If you’re ready to begin creating your social media strategy, save yourself from searching “top advertising agency near me” and let the experts at beMarketing do the work for you. Our team of social media strategists can help your brand create a winning social media strategy that will gain the attention of Generation Z. For more social media advice or to get in touch with a team member at The Hive, contact us today or call (484) 261-1149.
Lilly McCallus, Communications Assistant