What is Social SEO?
SEO used to be solely based on search engines, including Google, Bing, and even Opera. However, as technology has continued to progress, that type of searchable content has expanded to social media sites. Today, social media platforms are morphing into search engines in their own right, and are developing their own search algorithms to boot. […]
2024 Guide to Social Media Content Creation
Content is still king on social media – with a qualifier. Good content is what makes or breaks a company. Striking the right balance allows you to engage, promote, and spark conversations online. Social media content is no longer about creating quick captions to check in; it’s about creating experiences, humanizing brands, and getting creative […]
And Just Like That… The Latest Social Media Platform, Threads Has Arrived!
You have likely heard that the rivalry between Elon Musk and Mark Zuckerberg was taken to the next level last week when Zuckerberg’s Meta launched Threads, a new conversation-based social media platform. Threads is clearly intended to be a direct competitor and eventual replacement for Twitter. So What Exactly is Threads? Threads is a […]
Should Your School Be on TikTok?
The social media app TikTok is the fastest-growing social media platform right now with over 1.6 billion users. It is especially popular with school-aged kids. The question is, should your school have a TikTok account and be producing organic content or running paid advertisements? How Popular Is TikTok? If you are considering making a TikTok […]
TikTok Confirms Staff Can Influence What Goes Viral
TikTok’s secret is out! Their staff has a hand in making videos and influencers go viral. Your FYP isn’t as organic as you think, and the TikTok algorithm is just as prone to manipulation as any other platform. As reported by Forbes, TikTok uses an internal practice called “heating” to earmark specific videos for increased […]
3 New Ways to Advertise on Twitter
There are many reasons why people use social media these days. Some people use them to connect with friends and family, others for information sharing or gathering, and some just use them for entertainment. For businesses, social media is a crucial way to advertise to new and existing customers. 2022 was a wild year for […]
Instagram Marketing 101 – Tips for Business Success on the Platform
With all the uncertainty surrounding other social media platforms, Instagram looks poised to continue strengthening its position as the favorite social media platform among people ages 16-34. Instagram is a highly useful marketing tool due to its effectiveness in organic content, paid advertising, influencer marketing, and e-commerce tools. Instagram has a unique social media management […]
The Importance of Social Media in the Hospitality Industry
The hospitality industry is all about serving customers. Social media platforms not only promote your business but can also be a place to educate and entertain your customers! To build your social media presence, it’s essential to post valuable content that increases trustworthiness and authority while establishing your brand’s identity. Building relationships with your customers […]
New TikTok Updates For Brands and Creators
TikTok is available in over 150 countries around the world, making it one of the top social media platforms today. Every day, people go on TikTok to be inspired, discover new places, ideas, and products, and join the latest trends. This platform represents a new generation of storytelling that allows people to tell their tales […]