There are many reasons why people use social media these days. Some people use them to connect with friends and family, others for information sharing or gathering, and some just use them for entertainment. For businesses, social media is a crucial way to advertise to new and existing customers.
2022 was a wild year for Twitter. The little blue bird changed ownership and has been in a bit of turmoil over the last few months. However you feel about the current state of Twitter, the site still has over 350 million active users around the globe and is a valuable tool for companies.
We have seen many changes to Twitter over the last year, some good and some bad. One positive change they made was the introduction of three new Twitter advertising options for businesses to optimize their campaigns for website click-throughs and sales.
Website Conversion Optimization
Twitter underwent a major rebuild of its conversion goals with the new Website Conversion Optimization options. WCO is designed to increase lower-funnel website conversions for advertisers. Lower-funnel conversions mean once a consumer is aware of your brand and has shown interest in your product, you get them to take actions that lead to sales. This new Twitter advertising method will optimize those conversions with algorithms that target users with greater relevance. Initial testing for WCO showed a 25% lower cost-per-conversion rate on average.
Dynamic Product Ads
Another exciting new method to improve your social media marketing strategies is the launch of dynamic product ads. We have all experienced targeted advertising before, but these new dynamic product ads are designed to show relevant products to consumers at a time when they are most likely to make a purchase. These ads work in three ways. They retarget ads featuring products the user has previously shown interest in. They serve ads for relevant products to people who haven’t visited your website before. And integration with Twitter Marketing Partners allows your product catalog to appear on the user’s feed. Initial testing for dynamic product ads showed a 30-88% increase in cost-per-acquisition rates.
Collection ads are unique in that they allow advertisers to showcase multiple product images. The layout includes a large primary image with smaller thumbnail images below it. Users can swipe through the smaller images to see more products while the hero image stays static. Initial testing for collection ads showed that click-through rates increased by an average of 42%.
beMarketing Social Media Management
With the ever-changing landscape of social media marketing strategies, it can be difficult for companies to keep up while trying to operate their business. Our team of social media experts is constantly on top of the newest trends and features to help you maximize your social media advertising. With beMarketing’s help, your brand will connect with its audience, deploy high-performing ads, and boost your revenue. To learn more about how we can take your social media advertising to the next level, give us a call at 484-261-1149.