Skip to content
beMarketing Company Logo

Submit a Web Ticket

Linkedin-in Facebook-f Twitter Instagram
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
        • Home Services
        • Hospitality
        • Healthcare
        • Education Industry
        • Retail
        • Business Services
        • Financial Institutions
        • Automotive Industry
        • Franchises
        • Nonprofit Industry
        • Legal
        • Real Estate
          • Electricians
          • HVAC
          • Landscapers
          • Movers
          • Painters
          • Pest Control
          • Plumbers
          • Restoration
          • Roofers
          • Casinos
          • Caterers
          • Food Trucks
          • Hotels
          • Limo Companies
          • Restaurants & Bars
          • Senior Living Facilities
          • Addiction Centers
          • Cardiologists
          • Chiropractors
          • Dentists
          • Family Doctors
          • Orthodontists
          • Orthopaedic Offices
          • Healthcare Specialists
          • Urgent Care
          • Elementary Schools
          • Preschools
          • High Schools
          • Colleges
          • Health & Fitness Centers
          • Jewelers
          • Accountants
          • Finance Businesses
          • Human Resources Firms
          • IT Companies
          • Banks
          • Credit Unions
          • Auto Detail Centers
          • Auto Repair Shops
          • Car Dealerships
          • Tire Centers
          • Franchises
          • Charitable Organizations
          • Nonprofit Foundations
          • Religious & Apostolic Associations
          • Social Advocacy Groups
          • Bankruptcy Lawyers
          • Birth Injury Lawyers
          • Busines Law Firms
          • Criminal Defence Lawyers
          • Family Law Firms
          • Medical Malpractice Law Firms
          • Personal Injury Lawyers
          • Title Insurance Companies
          • Realtors
          • Brokerage Firms
          • Mortgage Businesses
  • How We Help
        • Get More Leads
        • Attract More Customers
        • Build Your Brand
        • Re-Engage Your Customers
        • Track your Results
          • Supercharge Online Presence Paid Search
          • Drive Organic Traffic Search Engine Optimization
          • Turn Mailboxes Into Profit Centers Direct Mail
          • Creative. Custom. Consistent Posting. Social Advertising
          • Transform Clicks Into Conversions Digital Campaigns
          • Become the Billboard Media Buying
          • Join the Conversation Social Media
          • Create Brand Trust Public Relations
          • Become a Go-To Source Content Marketing
          • Set the Stage for Success Creative Strategy
          • Drive Results with Engaging Designs Website Design
          • Help Your Brand Come To Life Video Marketing
          • Give a Gentle Nudge Remarketing
          • Keep the Conversation Going Email Marketing
          • Make Data Driven Decisions Real Time Reporting
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let's Talk
beMarketing Company Logo
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk
  • Home
  • Who We Help
    • Home Services
    • Hospitality
    • Healthcare
    • Education Industry
    • Retail
    • Business Services
    • Financial Institutions
    • Automotive Industry
    • Franchises
    • Nonprofit Industry
    • Legal
    • Real Estate
  • How We Help
    • Get More Leads
    • Attract More Customers
    • Build Your Brand
    • Re-Engage Your Customers
    • Track your Results
  • Who We Are
    • Careers
    • Our Company
    • Meet Our Team
    • Blog
    • The beCaring Project
  • Our Work
    • Case Studies
    • Portfolio
    • Website Examples
  • Let’s Talk

3 New Ways to Advertise on Twitter

  • beMarketing
  • December 23, 2022
  • Social Media

There are many reasons why people use social media these days. Some people use them to connect with friends and family, others for information sharing or gathering, and some just use them for entertainment. For businesses, social media is a crucial way to advertise to new and existing customers. 

2022 was a wild year for Twitter. The little blue bird changed ownership and has been in a bit of turmoil over the last few months. However you feel about the current state of Twitter, the site still has over 350 million active users around the globe and is a valuable tool for companies.

We have seen many changes to Twitter over the last year, some good and some bad. One positive change they made was the introduction of three new Twitter advertising options for businesses to optimize their campaigns for website click-throughs and sales.

  1. Website Conversion Optimization

Twitter underwent a major rebuild of its conversion goals with the new Website Conversion Optimization options. WCO is designed to increase lower-funnel website conversions for advertisers. Lower-funnel conversions mean once a consumer is aware of your brand and has shown interest in your product, you get them to take actions that lead to sales. This new Twitter advertising method will optimize those conversions with algorithms that target users with greater relevance. Initial testing for WCO showed a 25% lower cost-per-conversion rate on average. 

  1. Dynamic Product Ads

Another exciting new method to improve your social media marketing strategies is the launch of dynamic product ads. We have all experienced targeted advertising before, but these new dynamic product ads are designed to show relevant products to consumers at a time when they are most likely to make a purchase. These ads work in three ways. They retarget ads featuring products the user has previously shown interest in. They serve ads for relevant products to people who haven’t visited your website before. And integration with Twitter Marketing Partners allows your product catalog to appear on the user’s feed. Initial testing for dynamic product ads showed a 30-88% increase in cost-per-acquisition rates. 

  1. Collection Ads

Collection ads are unique in that they allow advertisers to showcase multiple product images. The layout includes a large primary image with smaller thumbnail images below it. Users can swipe through the smaller images to see more products while the hero image stays static. Initial testing for collection ads showed that click-through rates increased by an average of 42%. 

beMarketing Social Media Management

With the ever-changing landscape of social media marketing strategies, it can be difficult for companies to keep up while trying to operate their business. Our team of social media experts is constantly on top of the newest trends and features to help you maximize your social media advertising. With beMarketing’s help, your brand will connect with its audience, deploy high-performing ads, and boost your revenue. To learn more about how we can take your social media advertising to the next level, give us a call at 484-261-1149.

PrevPreviousInstagram Marketing 101 – Tips for Business Success on the Platform
NextTikTok Confirms Staff Can Influence What Goes ViralNext

Unlock Your Potential
& Achieve Your Goals

Dominate your online presence and promote brand awareness with our full-service digital marketing agency.
Collaboratively, we can implement innovative concepts, consult on a powerful strategy, and deliver an
incredible customer experience that delivers results and drives ROI.

Get Recognized

Who We Help

  • Home Services
  • Hospitality
  • Business Services
  • Healthcare
  • Real Estate
  • Retail
  • Nonprofit Industry
  • Legal
  • Education Industry
  • Automotive Industry
  • Home Services
  • Hospitality
  • Business Services
  • Healthcare
  • Real Estate
  • Retail
  • Nonprofit Industry
  • Legal
  • Education Industry
  • Automotive Industry

How We Help

  • Get More Leads
  • Attract More Customers
  • Build Your Brand
  • Re-Engage Your Customers
  • Track your Results
  • Get More Leads
  • Attract More Customers
  • Build Your Brand
  • Re-Engage Your Customers
  • Track your Results

Who We Are

  • Careers
  • Our Company
  • Our Team
  • The beCaring Project
  • Careers
  • Our Company
  • Our Team
  • The beCaring Project

Our Work

  • Case Studies
  • Portfolio
  • Website Examples
  • Case Studies
  • Portfolio
  • Website Examples
beMarketing Company Logo

Let's Talk

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Submit a Web Ticket

Copyright 2025 beMarketing. All Rights Reserved.

Linkedin-in Facebook-f Twitter Instagram