The Power of Brand Authenticity in the Digital Age
The online market is oversaturated with content, cutthroat competition, and questionable sales tactics. Standing out from the crowd isn’t just about features and price points anymore. Today, consumers are looking for genuine connections. They want to connect with brands that feel real, relatable, and, well, authentic. But building a brand to be authentic isn’t something […]
Top Branding Trends for 2023: Discussing the Latest Trends in Branding and How to Stay Competitive
In the fast-paced and ever-evolving world of marketing, staying ahead of the curve is crucial for maintaining a competitive edge. As we navigate through the dynamic landscape of 2023, branding has taken on a whole new significance, reflecting the changing times and consumer expectations. Let’s delve into the top branding trends of this year and […]
The Importance of Brand Management in the Hospitality Industry
When a consumer interacts with your business, whether online or in person, they form an initial impression. And being in the hospitality industry, you want that first impression to be positive so your consumers will choose your business again and again. Being able to create a strong and impressive brand presence can set your company […]
Higher Ed Marketing Strategies to Boost Enrollment
From 2020 to 2021, universities across the country felt the impact of COVID. Community college enrollment rates dropped by nearly 12%, and postsecondary enrollment fell by over 4%. Because of these drastic declines, marketers everywhere feel the pressure to increase enrollment numbers. With the pandemic nearly behind us now, things seem to be inching back […]
How to Create a Brand Identity
A brand is simply a way of identifying one’s business. However, branding alone cannot strengthen a business. One also needs to establish their brand’s identity. How do you create a brand identity and furthermore, how do you create a strong one? Start by asking how you want your brand to be perceived. The most important […]
When Is It The Right Time To Rebrand?
Your brand is your business’s most valuable asset. Like other business assets, your brand needs a revamp every now and then. But how do you know when to rebrand your business? It’s important to understand the benefits of rebranding as well as the purpose of rebranding. In addition to identifying the benefits and purpose of […]
The ‘Agency Advantage’ Over In-House Marketing
Are you currently weighing the pros and cons of in-house vs. outsourced marketing? Making the decision between hiring a team of in-house marketers or hiring a marketing agency does not just come down to price, but rather maximum efficiency. If you ask yourself, why hire a marketing agency? Think about the time you would gain […]
Pantone® Just Released 2021’s Colors of The Year— Do They Look Familiar?
When it comes to colors, there’s more to it than meets the eye. The industry leader in the language of color, Pantone®, has been releasing a color each year that embodies the true essence of the current time for over two decades and businesses across the globe depend on the Pantone® team of trend forecasters […]
Branding for Non-Profits
Just like for-profit brands, your non-profit needs to have a strong brand identity. While it may not be the first thing that comes to mind, it’s just as important as your non-profit’s mission statement of improving and saving lives. A strong brand identity can help instill trust and create visibility about your cause. And with […]