Should Your School Be on TikTok?
The social media app TikTok is the fastest-growing social media platform right now with over 1.6 billion users. It is especially popular with school-aged kids. The question is, should your school have a TikTok account and be producing organic content or running paid advertisements? How Popular Is TikTok? If you are considering making a TikTok […]
TikTok Confirms Staff Can Influence What Goes Viral
TikTok’s secret is out! Their staff has a hand in making videos and influencers go viral. Your FYP isn’t as organic as you think, and the TikTok algorithm is just as prone to manipulation as any other platform. As reported by Forbes, TikTok uses an internal practice called “heating” to earmark specific videos for increased […]
3 New Ways to Advertise on Twitter
There are many reasons why people use social media these days. Some people use them to connect with friends and family, others for information sharing or gathering, and some just use them for entertainment. For businesses, social media is a crucial way to advertise to new and existing customers. 2022 was a wild year for […]
Instagram Marketing 101 – Tips for Business Success on the Platform
With all the uncertainty surrounding other social media platforms, Instagram looks poised to continue strengthening its position as the favorite social media platform among people ages 16-34. Instagram is a highly useful marketing tool due to its effectiveness in organic content, paid advertising, influencer marketing, and e-commerce tools. Instagram has a unique social media management […]
The Importance of Social Media in the Hospitality Industry
The hospitality industry is all about serving customers. Social media platforms not only promote your business but can also be a place to educate and entertain your customers! To build your social media presence, it’s essential to post valuable content that increases trustworthiness and authority while establishing your brand’s identity. Building relationships with your customers […]
New TikTok Updates For Brands and Creators
TikTok is available in over 150 countries around the world, making it one of the top social media platforms today. Every day, people go on TikTok to be inspired, discover new places, ideas, and products, and join the latest trends. This platform represents a new generation of storytelling that allows people to tell their tales […]
How to Efficiently Market At-Home Healthcare Services
The at-home healthcare industry is booming. One primary reason for this is the aging of the entire population. Year after year, hundreds of thousands of people enter retirement age, and many of the older generations of the global population are at an age where they have begun to need personalized at-home care. Many people prefer […]
How to Create a Successful TikTok Marketing Campaign
In the last quarter of 2021, TikTok had over one billion active monthly users, 383 million first-time installs, gained $919.2 million in consumer spending, was the fastest growing social platform and most visited website in the world (beating out Google), and logged over 14 hours of screen time per user every month. With numbers like […]
Benefits of Working With a Facebook Certified Marketing Partner
For most businesses, Facebook is a powerful marketing tool and resource used within their digital strategy. However, many business owners soon realize how overwhelming running their own Facebook and Instagram campaigns can be, even for the savviest social media team. And with the constantly changing algorithms, it can be challenging to stay on top of […]