New TikTok Updates For Brands and Creators
TikTok is available in over 150 countries around the world, making it one of the top social media platforms today. Every day, people go on TikTok to be inspired, discover new places, ideas, and products, and join the latest trends. This platform represents a new generation of storytelling that allows people to tell their tales […]
How to Efficiently Market At-Home Healthcare Services
The at-home healthcare industry is booming. One primary reason for this is the aging of the entire population. Year after year, hundreds of thousands of people enter retirement age, and many of the older generations of the global population are at an age where they have begun to need personalized at-home care. Many people prefer […]
How to Create a Successful TikTok Marketing Campaign
In the last quarter of 2021, TikTok had over one billion active monthly users, 383 million first-time installs, gained $919.2 million in consumer spending, was the fastest growing social platform and most visited website in the world (beating out Google), and logged over 14 hours of screen time per user every month. With numbers like […]
Benefits of Working With a Facebook Certified Marketing Partner
For most businesses, Facebook is a powerful marketing tool and resource used within their digital strategy. However, many business owners soon realize how overwhelming running their own Facebook and Instagram campaigns can be, even for the savviest social media team. And with the constantly changing algorithms, it can be challenging to stay on top of […]
Higher Ed Marketing Strategies to Boost Enrollment
From 2020 to 2021, universities across the country felt the impact of COVID. Community college enrollment rates dropped by nearly 12%, and postsecondary enrollment fell by over 4%. Because of these drastic declines, marketers everywhere feel the pressure to increase enrollment numbers. With the pandemic nearly behind us now, things seem to be inching back […]
3 Facebook Ad Trends to Keep An Eye Out for in 2022
How often are you on Facebook? Whether you spend time communicating with your Facebook friends on your personal account or invest time and ad dollars into crafting content to promote your Facebook business page, even though Facebook is typically deemed “old school”, it is a highly populated social platform that won’t be going anywhere anytime […]
What is Influencer Marketing?
When you hear the word “influencer”, what comes to mind? Whether you immediately think of social media influencers on popular social platforms such as TikTok or well-known YouTubers who mention video sponsors, having the title “influencer” actually holds a lot of power in the realm of marketing. Influencers are notorious for their large followings and […]
How to Engage Gen Z on Social Media
Creating engaging social media is no small task, especially when your target audience is the ever-intimidating Generation Z. What makes engaging people born from 1997 to 2012 so difficult, you might ask? Their average attention span is just a short 8 seconds, which forces brands to use strategic social media tactics that will quickly capture […]
Reasons to Use Memes in Your Marketing
If the last 10 years have taught us anything, it’s that memes are incredibly powerful. Memes can create internet superstars seemingly overnight, they can have a genuine influence on political affairs or societal opinions, and they can also help influencers resonate with the masses with a click of a button. For professional marketers, successfully adapting […]