The Role of Content Marketing in 2025: Trends and Strategies
In 2025, content marketing will be more dynamic and competitive than ever, with new trends and technologies shaping how businesses connect with their audiences. For companies, brands, and marketers alike, an effective content marketing strategy is essential to staying relevant and managing your sales pipeline. Let’s dive into some trends and strategies defining content marketing […]
Preparing for Holiday Promotions? Here’s What to Consider for a Strong Finish to 2024
The holiday season is officially here! For businesses big and small, it’s the perfect time of year to kick marketing efforts into high gear, lean into your creativity, and make that final push to reach your annual goals. But a successful holiday campaign requires more than just seasonal cheer and some holiday decor—it takes strategic […]
How to Maximize Your Q4 Budget: A Guide to Allocating Resources for Optimal ROI
The fourth quarter of the year is crucial for businesses to capitalize on increased consumer spending and achieve their annual goals. With limited resources and a competitive market, it’s essential to strategically allocate your Q4 marketing budget to maximize your return on investment (ROI). beMarketing can help you navigate this critical period by providing expert […]
The Future of AI in Digital Marketing Agencies
Predicting the impact of AI on the agency landscape. AI isn’t just the next big thing—it’s the new normal. Digital marketing agencies all over the world are already embracing the future, with AI tools transforming everything from customer targeting to content creation. As automation, hyper-personalization, and data-driven insights become standard practice, agencies that resist the […]
How to Create an Effective Instagram Ad
If you’re looking to level up your marketing game, Instagram is a powerful place to be. With its visual focus and diverse user base, it’s a goldmine for businesses aiming to connect with their audience. But knowing how to create an ad in Instagram that stands out is easier said than done. The reason Instagram […]
New Google Ads Performance Max Update: What You Need to Know
We get it—keeping up with Google Ads updates can be a challenge. But these updates should actually make your life easier, so it’s worth it to learn about them. With the latest Performance Max updates, Google is putting more power back into your hands to see what’s working and fix what’s not. Whether you’re struggling […]
Why Using AI is Important in Marketing
The only constant in life is change – and we are in the midst of yet another seismic shift in marketing. Unless you’ve been hiding under a rock, you’ve probably heard that AI is making waves. From general content creation to building customized marketing strategies, AI is changing how businesses interact with their customers and […]
Utilizing Local Influencers For Digital Marketing Success
Your business needs a way to stand out from the crowd – and beMarketing has the perfect solution! Local influencers are your community’s go-to online personalities with a dedicated following – a following that trusts their opinions. Tapping into their influence is one of the smartest, most affordable social media strategies for small businesses. Why? […]
OpenAI’s Strawberry Model: What You Need to Know
For months, the world has watched and wondered – what’s going on with the top-secret “Strawberry” project at OpenAI? Well, on September 12th, the world finally got to find out. OpenAI released two new AI models, ChatGPT o1-preview and o1-mini, similar to their previous release with 4o and 4o-mini. The hype around this model is […]