The ‘Agency Advantage’ Over In-House Marketing

Are you currently weighing the pros and cons of in-house vs. outsourced marketing? Making the decision between hiring a team of in-house marketers or hiring a marketing agency does not just come down to price, but rather maximum efficiency. If you ask yourself, why hire a marketing agency? Think about the time you would gain […]
Why Direct Mail Campaigns Still Work for Healthcare Organizations

Many people believe that direct mail marketing is simply a strategy of the past. The rapid growth of social media, paid search, and email marketing has created the idea in many circles that direct, physical mail has become obsolete in terms of marketing efforts. For your healthcare marketing plan, this is exactly the reason why […]
The Benefits of Direct Mail for Roofing Contractors

Do people even read mail anymore? While many people tend to be under the impression that traditional means of marketing have strayed away from the classic direct-mail advertising and have since transitioned to online means instead, this is surprisingly not the case! In fact, direct mail is consistently on the rise, with statistics showing that […]
Building the Direct Mail Case: Three Practices That Make Direct Mailers Successful for Law Firms

Recent studies from the Direct Marketing Association (DMA) indicate that 56% of Americans enjoy receiving mail, opening a window of opportunity for law firms to gain fresh clientele. With those odds in your favor, you’ll want to put in real work to solidify those customers! Want to know how? The legal marketing experts at beMarketing are here with three practices that make direct mailers successful for law firms.