Google Local Service Ads: Summer 2024 Updates
Advertising online can feel overwhelming, to say the least. Google’s algorithm is the gold standard, but they are doing everything in their power to keep advertisers guessing about what they’re looking for and why. New features, interface tweaks, and algorithm updates pop up faster than you can say “CTR.” No pain, no gain, as the […]
Ways to Improve PPC Performance
Ever feel like your pay-per-click marketing campaigns aren’t getting the results you want? You’re pouring money into ads, but the clicks just aren’t converting into sales. Well, here’s the good news: with a few tweaks to your current ads, you can transform those clicks into a steady stream of customers. Here, we’ll explore some well-known […]
How to Use Facebook Advertising to Transform Your Business
Feeling like your marketing efforts are stuck in a one-horse town? Reaching your target audience, connecting with your people, and generating brand awareness requires a multi-pronged approach. You have to understand who you’re talking to and how to sell to them – and that isn’t always easy. That’s why understanding Facebook Ad types and advertising […]
Google Introduces a Trial Period for New Advertisers: What You Need to Know
In today’s digital age, online advertising has become integral to our daily lives. Whether scrolling through social media, conducting a Google search, or watching videos on YouTube, you’re likely to encounter advertisements. While digital advertising offers numerous benefits to businesses and consumers alike, it also comes with challenges, such as misleading or deceptive ads. To […]
PPC for Higher Education
More and more colleges, universities, and higher education institutions use pay-per-click advertising (PPC) when marketing to prospective students. Gone are the days when students and their families would call a university to inquire about their electives or tuition. Today’s students communicate virtually on their computers, phones, and tablets through social media. Because of this, interactions […]
Local Service Ads for HVAC Companies
When it comes to ensuring your HVAC company is standing out from the competition, what marketing strategies do you have in place? Between maintaining a strong social media presence to showcasing your industry expertise through your workmanship, there are a handful of integral ways that companies can propel their business forward and attract prospective and […]
3 Different Automated Campaign Types and How to Manage Them
When it comes to your marketing automation strategy, how do you go about their management? Whether you are just beginning to implement campaigns for your business or you are delving deeper into the topic altogether, it’s important to take note of how platforms such as Google has been directly impacting the weight of automation. With […]
Depreciation of Third-Party Cookies
For most, it may not be a surprise that Google is making game-changing moves towards how they have implemented cooking tracking in the past. In fact, just about two years ago, Google had let the public know that third-party cookies would begin to fizzle out. While this did not cause too much concern as marketers […]
The Best Holiday Advertising Tips to Help Your Business Stand Out
Gearing up for the 2021 Holiday Season? To stand out from the crowd, make your products more well known than your competitors, and reach the right shoppers, it’s essential to properly utilize proven online advertising tactics. To build this brand awareness for all of your products, you’ll not only need to target users whose interests […]