Mobile-First Design: Prioritizing the User Experience for Mobile Users
If you’re like most people, you’re spending the majority of your screen time on a mobile device, whether it’s browsing social media, researching products, or making purchases. In fact, mobile devices now account for almost 60% of all web traffic globally. That means if your website isn’t optimized for the small screen, you’re missing out […]
How to Strategically Use Color in Website Design
Minimalist, clear website design ideas with a lot of white space and flat, monochrome colors are becoming a thing of the past. But we don’t want to go so far as the glitchy color explosions from the early 2000s either! Today’s website designs are a combination of fun and color while maintaining a modern look […]
How Many Pages Should My Website Have?
In an increasingly digital world, having a well-designed website is the most meaningful marketing tool a business can have. Around 80% of consumers will go to a company’s website before visiting in person or making a purchase. Your website is typically a customer’s first impression of your company, who you are, and what you do. […]
Why Your HVAC Business Needs a Well-Designed Website
The heating, ventilation, and air conditioning business has quickly become one of the most competitive industries. If you own an HVAC business and don’t have a website, you’re already behind. If you own an HVAC business and don’t have a functional and well-designed website, then you might as well not have one. Your company’s website […]
Higher Ed Marketing Strategies to Boost Enrollment
From 2020 to 2021, universities across the country felt the impact of COVID. Community college enrollment rates dropped by nearly 12%, and postsecondary enrollment fell by over 4%. Because of these drastic declines, marketers everywhere feel the pressure to increase enrollment numbers. With the pandemic nearly behind us now, things seem to be inching back […]
The Importance of Website Accessibility
What is web accessibility? Website accessibility is the process of designing websites that are user-friendly for everyone. Although, the primary focus of web accessibility is designing and developing these sites for people with disabilities to use. More specifically, people should be able to perceive, understand, navigate, and interact with any website they choose to explore. […]
3 Must-Have Features on Your Healthcare Website
The events of the last two years have placed a substantial spotlight on the world of healthcare. Not only on the hospital workers battling COVID infections on the front-line or the pharmaceutical behemoths racing to develop a vaccine but for the entire industry as a whole. Healthcare professionals found interesting ways to stabilize productivity among […]
3 Necessities for School Websites
Educational institutions provide a unique case study from a marketing perspective because their general success depends on appealing to two main groups of people. In higher education, (universities or graduate programs), they’ll need digital campaigns and materials that relate to the prospective students themselves and the media that they interact with. On the contrary, kindergartens, […]
Why Your Small Business Needs an Updated Website
There is no greater role in society that represents the “American Dream” than the entrepreneur. These small business owners have been courageous enough to make this leap of faith with tremendous confidence in their business ideology or their professional services. Because of that faith, these individuals are no strangers to the never-ending roller coaster ride […]