The events of the last two years have placed a substantial spotlight on the world of healthcare. Not only on the hospital workers battling COVID infections on the front-line or the pharmaceutical behemoths racing to develop a vaccine but for the entire industry as a whole.
Healthcare professionals found interesting ways to stabilize productivity among unprecedented circumstances, doctors pivoted to telemedicine appointments to avoid contact, and so on.
While the healthcare industry itself is evolving and changing, as are healthcare marketers. In order to fully accommodate your patients, build your legitimacy and brand awareness online, and find new patients, your medical website design needs to be comprehensive, sleek, and user-friendly.
The Web Team here at beMarketing has developed countless user-friendly websites for healthcare organizations and has delivered incredible results for our amazing clients. We sat down with our Lead Web Developer, Rabeah Abbas, to discuss the key ingredients to a fantastic healthcare website. Here’s what we found!
Many successful healthcare websites provide a patient portal where users can view their previous appointments, see when they’re due for another check-in, and toggle between other medical resources. Rabeah says that it’s essential for every healthcare website to include a designated area to book appointments in real-time. A user-friendly website should have a scheduling feature that shows when your doctors are available and allows the patient to simply book their next appointment. With that said, there also needs to be online bill payment portals that ensure quick, efficient, and secure payment.
Patient Resources Page:
Sometimes your healthcare organization doesn’t have time to answer questions over the phone or provide patients with the latest news. In fact, they hardly ever have the time. Having a patient resources page can both inform your patients on any office updates or protocols and save your organization time by not having to repeatedly explain your processes. Rabeah points out that this webpage should include the insurance types that you accept, printable forms to bring in, office contact information, and what to expect for your visit. It’s also necessary that your website is ADA compliant so that anyone visiting your site can fully navigate and understand it.
As you already know, your reputation is everything in the healthcare industry. Patients want to be sure that they’re in good hands before operations, procedures, or check-ups, and they should be! Your website should include great reviews from current patients to help build your legitimacy and create that initial trust before someone calls the office. Rabeah suggested that a revolving feed that showcases recent reviews can be visually enticing and work well with your website design.
Patients come to your website to find healthcare organizations they can trust. Healthcare organizations come to beMarketing to find healthcare marketers that they can trust to deliver fully functional websites. Our Web Team creates stunning websites on the backend while our account managers are there to answer any questions you may have, understand your website vision, and help you reach the final goal! Think it’s time you got a new website? Link up with beMarketing today.