Google, the search giant that drives much of the internet’s traffic, has just concluded its rollout of the August 2023 Core Update. This update, like many before it, has sent waves through the digital landscape, affecting search rankings across various sectors. In this blog post, we’ll explore the key takeaways from this latest core update and discuss the steps website owners should consider taking now that it’s completed.

The August 2023 Core Update: What You Need to Know

Google’s core updates are a routine part of its effort to refine and improve its search algorithms. These updates are designed to provide users with more helpful and reliable Google search results. In the case of the August 2023 Core Update, it took approximately 16 days and three hours to roll out fully, affecting how websites are ranked in search results.

This Google algorithm update follows the previous one in March 2023, with additional product review updates in February and April. This pattern of regular updates underscores Google’s commitment to delivering accurate and relevant search results.

What Does the Update Mean for Website Owners?

First and foremost, it’s important to understand that pages affected by core updates are not necessarily flawed. Google’s algorithm updates aim to enhance the overall assessment of content quality and relevance rather than penalize websites. As such, website owners should not panic if they notice fluctuations in their search rankings.

So, what should website owners do in response to the completion of the most recent Core Update?

  1. Focus on Quality Content: Google has consistently emphasized the importance of high-quality content. In the wake of core updates, doubling down on creating valuable, informative, and engaging content is a smart strategy. Quality content can help improve your website’s performance in Google search results.
  2. Conduct an Audit: If you’ve experienced a significant drop in rankings or noticeable changes in search traffic, consider conducting a thorough audit of your website. Identify which pages were most affected and analyze the types of searches that were impacted the most. This information can guide your optimization efforts.
  3. Be Patient: It’s important to remember that improvements made to your website may not lead to an immediate change in rankings. Google’s search algorithms take time to reevaluate and reindex web content. Patience is crucial as you implement changes and wait for the algorithms to catch up.

Improve Your Google Search Results With beMarketing

The completion of Google’s August 2023 Core Update signifies yet another step in the search giant’s ongoing efforts to provide users with the best possible search experience. Website owners should view these updates as opportunities to enhance their online presence by prioritizing quality content, conducting audits, exercising patience, and staying informed about industry trends. beMarketing has established itself as a leading online marketing company by consistently staying at the forefront of search engine optimization. Our talented digital marketing team will help drive traffic to your website through organic and paid SEO strategies. Our team can leverage these new algorithm updates to your advantage by taking a proactive approach when it comes to our SEO work, we are ensuring that your business will maximize productivity. Call us today to get started.