Everything is digital these days. There is no denying that email marketing is an incredibly effective tool when done correctly. Successful email marketing has never been easier with automation tools and creative technology to create engaging content sent directly to your audience.
As data privacy becomes even more necessary and third-party cookies are limited, it will become more difficult for brands to target customers through ad campaigns. This makes email marketing even more crucial to directly reach consumers. Studies have shown that 84% of people check their emails at least once a day. That makes email marketing one of the most effective ways to get your message in front of people. But you still need to engage that audience and convert those impressions into retention and revenue.
Below our team of experts share some email marketing tips to help you deploy successful marketing campaigns for your brand in 2023.
Segment Your Subscribers
Most brands have a lengthy listserv they send out emails to. Subscriber segmentation is a way to group your subscribers based on their interests, demographics, location, purchasing habits, and more so that you can tailor the content you send them to be more relatable and likely to resonate with them. By sending customers information and offers that interest them, you build trust and keep them engaged.
Once you have your subscribers segmented, make sending emails easier by implementing automation. There are many automation tools available that allow you to pre-schedule emails and set up a recurring schedule. You can also program trigger-based automation. This is when emails are automatically sent out when a customer does a preset behavior, such as clicking a link or making a purchase. Trigger emails have a 70.5% higher open rate and 152% higher click-through rates than traditional emails.
Design Mobile-Friendly Email
A large majority of people use their phones to check their emails, so mobile-friendly content is crucial. Any link or promotion should be easily accessible on mobile devices. Things to remember when creating mobile-friendly emails include placing links at the top of the page, keeping graphics small, limiting text when possible, and optimizing images for mobile.
Personalize Your Emails
Research shows that personalized emails get six times higher transaction rates than traditional emails. Utilizing segmentation and email triggers is a great way to personalize your emails, but also employing tools that incorporate the recipient’s name or send birthday offers will make your emails feel less like spam.
A/B Test Email Content
Running A/B tests on your content is a great way to improve your email marketing. This is when you send one portion of your audience one version of an email and send the rest another and compare which performed better. This allows you to best judge how your customers respond to things like variations of subject lines and what type of call-to-action yields the best results.
Find The Best Timing
This is one of the most significant factors in determining the success of an email marketing campaign. Figuring out the best time to send an email can depend on many elements. This doesn’t just mean deciding the day of the week or time to send an email but can also include timing elements such as when they last visited your website, made a purchase, or opened one of your emails. Sending emails at the right time can have a big impact on the open rates and click-through percentages.
Scrub Your List of Non-Opens
The best way to track the success of your email marketing campaigns is through open and click-through rates. So why would you continue sending emails to individuals who consistently do not open emails and are either no longer interested or no longer using that email address? You should go through your list at least twice a year and remove users who are no longer active.
Email Marketing with beMarketing
Take advantage of the opportunities to grow your business and easily connect with your customers with the help of beMarketing’s email marketing services. We put our email marketing tips and strategies into action for your company. Our team of experts will stay connected with your customers and prospects, customize email templates to appeal to your target audience, analyze open and click-through rates, and put together a strategic plan to grow your customer base. Take your email marketing to the next level, and contact us today!