How often are you on Facebook? Whether you spend time communicating with your Facebook friends on your personal account or invest time and ad dollars into crafting content to promote your Facebook business page, even though Facebook is typically deemed “old school”, it is a highly populated social platform that won’t be going anywhere anytime soon. In fact, Statista reported roughly 2.9 billion monthly active users alone in 2021, with numbers expected to grow over the next year. With so many users that are actively online, it’s worth spending more time in Facebook ads manager if you aren’t already doing so. Why? Because creating, editing, and analyzing paid Facebook campaigns for your brand has never been easier!
Without a strong social media advertising plan in place, you can’t confidently take advantage of getting in front of Facebook’s growing audience. Below, we’ve outlined 3 Facebook Ad trends that you should be cognizant of this year.
Trend #1: Video Content Is Growing
When making a purchase decision, which do you prefer seeing: static images or video content from brands? If you said video, you join the majority who tend to gravitate towards more moving content as opposed to a graphic. They say a picture is worth a thousand words but video is worth thousands of millions of words! Whether it be through a simple slideshow or a commercial-like ad, viewers on Facebook are favoring video content the most, making it important to consider for your brand. With the help of Facebook ads manager, you can even access ad personalization features to help determine how well your video ad performed.
Trend #2: Mobile over Desktop
It may come as no surprise that the majority of Facebook users are accessing the platform from their mobile devices. With everyone on the constant move, using the Facebook app over the desktop version is more likely to occur, making it imperative to take note of when considering Facebook ads. If you are planning on creating a Facebook ad, be sure to take note of the following:
- Your image/video dimensions are mobile-friendly
- Test for quality, ensuring images/videos are not distorted
- Consider timing that your audience is more likely to be using Facebook
Trend #3: Personalized Ads are Here to Stay
Studies have shown that consumers are more likely to purchase from a brand if they can find relevance and identify more personally with their ads. This means not only spending time to craft and execute your ad to be visually pleasing but spending time researching more about your target audience and their needs. With Facebook’s ad personalization, obtaining vital information about your target consumer is easier than ever before. Here is some recommended audience information to keep in mind when creating your ad:
- Location
- Interests
- Behavior
- Age
- Preferences
Stay Ontop of Facebook Ad Trends with beMarketing
While you spend your time running your business, our digital marketing team at The Hive will spend time staying up to date with the latest trends and news to make the most out of your ad dollars. As the year progresses, we will start to see additional features and trends that will impact consumer decisions. With our help, your brand will always stay on top of your competitors with innovative, high-performing Facebook ads that will boost your revenue and customer base. If you are interested in growing your advertisement strategy, be sure to contact us today at The Hive or call (484) 261-1149 to speak with one of our digital marketing experts.
